Adv 215 wvu Study guides, Class notes & Summaries
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Adv 215 WVU EXAM 1 |Questions Solved 100% Correct
- Exam (elaborations) • 6 pages • 2024
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Marketing - Ans Overall objective to accomplish through its entire marketing program 
Advertising - Ans Overall goal to achieve a certain communication task within the entire 
marketing program. 
War Advertising - Ans Most advertising was designed to encourage cooperation in the war 
effort 
Demarketing - Ans Term coined during the energy shortage of 70's and 80s when advertising 
was used to slow the demand of products
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