Adv 318j test 1 questions - Study guides, Class notes & Summaries
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ADV 318J Test 1 Questions 100% Correct Answers Verified Latest 2024 Version
- Exam (elaborations) • 5 pages • 2024
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Brand promotion can be identified as... - the coordination of various promotional tools to create 
widespread brand exposure. 
The two major components of the mass-mediated communication model are what? - 
1. production 
2. reception 
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the 
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. - 
that ads are interpreted differently based on a person's exp...
-
ADV 318J Test 1 Questions | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 5 pages • 2024
-
- $9.99
- + learn more
Brand promotion can be identified as... - the coordination of various promotional tools to create 
widespread brand exposure. 
The two major components of the mass-mediated communication model are what? - 
1. production 
2. reception 
Brad and his wife, Carla, are watching a commercial they have never seen before. Brad thinks the 
commercial is humorous, however Carla does not and finds it uninteresting. This example illustrates.. - 
that ads are interpreted differently based on a person's exp...
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