Buad 332 exam 1 moon - Study guides, Class notes & Summaries

Marketing - Answer managing profitable customer relationships Goals of Marketing - Answer 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - Answer state of felt deprivation (physical, social, individual) Want - Answer a form that a human need takes as shaped by culture, individual personality, and marketers Demand - Answer wants + buying power Market - Answer the set of all actual and potential buyers of a pr...

BUAD 332 - Moon - Exam 1 Questions with Complete Solutions

What is the simple definition of marketing? - Answer- managing profitable customer relationships goals of marketing activity - Answer- 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer- A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answe...

What is the simple definition of marketing? - Answer managing profitable customer relationships goals of marketing activity - Answer 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Answer A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - Answer Cre...