Cib 4203 - Study guides, Class notes & Summaries

CIB 4203 - Chapter 4 exam questions with verified answers *______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM - ANSWERS All forms of *______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Strategic *______ CRM focuses on processes automation.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Operational *______ CRM applies data mining for tactical and strateg...

CIB 4203 - Chapter 1 exam questions with correct answers 2024 *______ is about creating sustainable connections between an organization and its customers.* A. ARM B. BRM C. CRM D. DRM - ANSWERS CRM *CRM evolved in the late ______ as a way to redefine customer and company relations, mostly with the help of computerized measurement tools.* A. 1980's B. 1990's C. 2000's D. 2010's - ANSWERS 1990's *Organizations that implement CRM programs do so because the impact to their bo...

CIB 4203 - Chapter 14 exam questions with verified answers *Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* A. 1970s B. 1980s C. 1990s D. 2000s - ANSWERS 1990s *SFA is a irregular feature of the selling landscape.* A. True B. False - ANSWERS *False* SFA is just a regular feature of the selling landscape. *This technology enables companies to collect, store, analyze, distribute and use customer-related ...

CIB 4203 - Chapter 14 exam questions with verified answers *Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* A. 1970s B. 1980s C. 1990s D. 2000s - ANSWERS 1990s *SFA is a irregular feature of the selling landscape.* A. True B. False - ANSWERS *False* SFA is just a regular feature of the selling landscape. *This technology enables companies to collect, store, analyze, distribute and use customer-related ...

CIB 4203 - Chapter 14 exam questions with verified answers *Sales-force automation (SFA) has offered technological support to salespeople and managers since the beginning of the ______.* A. 1970s B. 1980s C. 1990s D. 2000s - ANSWERS 1990s *SFA is a irregular feature of the selling landscape.* A. True B. False - ANSWERS *False* SFA is just a regular feature of the selling landscape. *This technology enables companies to collect, store, analyze, distribute and use customer-related ...

CIB 4203 - Chapter 3 exam questions with verified answers 2024 *CRM projects generally ______ technology implementations.* A. Involve B. Do not involve - ANSWERS Involve *People and processes ______ play a large part in CRM projects.* A. Can B. Cannot - ANSWERS Can *CRM projects ______ vary considerably in their scope.* A. Can B. Cannot - ANSWERS Can *CRM project that automates selling, marketing and service processes might involve ______ .* A. Process re-skilling, people reengine...

CIB 4203 - Chapter 1 exam questions with correct answers 2024 *______ is about creating sustainable connections between an organization and its customers.* A. ARM B. BRM C. CRM D. DRM - ANSWERS CRM *CRM evolved in the late ______ as a way to redefine customer and company relations, mostly with the help of computerized measurement tools.* A. 1980's B. 1990's C. 2000's D. 2010's - ANSWERS 1990's *Organizations that implement CRM programs do so because the impact to their bo...

CIB 4203 - Chapter 1 exam questions with correct answers 2024 *______ is about creating sustainable connections between an organization and its customers.* A. ARM B. BRM C. CRM D. DRM - ANSWERS CRM *CRM evolved in the late ______ as a way to redefine customer and company relations, mostly with the help of computerized measurement tools.* A. 1980's B. 1990's C. 2000's D. 2010's - ANSWERS 1990's *Organizations that implement CRM programs do so because the impact to their bo...

CIB 4203 - Chapter 3 exam questions with verified answers 2024 *CRM projects generally ______ technology implementations.* A. Involve B. Do not involve - ANSWERS Involve *People and processes ______ play a large part in CRM projects.* A. Can B. Cannot - ANSWERS Can *CRM projects ______ vary considerably in their scope.* A. Can B. Cannot - ANSWERS Can *CRM project that automates selling, marketing and service processes might involve ______ .* A. Process re-skilling, people reengine...

CIB 4203 - Chapter 4 exam questions with verified answers *______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM - ANSWERS All forms of *______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Strategic *______ CRM focuses on processes automation.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Operational *______ CRM applies data mining for tactical and strateg...