Concepts in marketing - Study guides, Class notes & Summaries
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Cross Cultural Marketing Lectures Summary
- Summary • 32 pages • 2024
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This document contains a summary of all the lectures provided by the VU for the course Cross Cultural Marketing (E_IBA1_CCM). The important concepts are shown in (colored) bold. The document also shows illustrations and pictures of important concepts, to paint a clearer picture. 
Goodluck with studying!
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Global Marketing Innovation Lecture/Article Summary
- Summary • 65 pages • 2023
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These comprehensive notes for the course "Global Marketing Innovation" offer a valuable resource for students seeking a thorough understanding of the subject. Summarizing all the articles and lectures covered throughout the course, these notes provide a consolidated overview of the key concepts, theories, and insights discussed in the class.The notes encompass a wide range of topics related to global marketing innovation. 
 
With these notes, students can effectively review and reinforce their...
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WGU Concepts in Marketing, Sales, and Customer Contacts (D077)PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO UPDATED (2024) 100% CORRECT
- Exam (elaborations) • 36 pages • 2024
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WGU Concepts in Marketing, Sales, and Customer Contacts (D077)PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO UPDATED (2024) 100% CORRECT
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024
- Exam (elaborations) • 20 pages • 2024
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MNM2615 Assignment 1 (COMPLETE ANSWERS) Semester % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on +/ 2/ 5/ 4 /7 /7 /9 /5 /4 /0 /1 /3 /2 . 
QUESTION 1 
Background and key concepts should not be more than half a page (5 marks for the background and 
key concepts). 
(5) 
Then answer the following questions: 
QUESTION 2 
(a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). 
(b) Explain how the chosen SME/SMME can i...
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2022
- Exam (elaborations) • 24 pages • 2022
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WGU D077 Concepts in Marketing, Sales, and Customer Contact Test 2022...
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Test Bank for Marketing Strategy, 8th Edition by O. C. Ferrell
- Exam (elaborations) • 237 pages • 2023
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Test Bank for Marketing Strategy: Text and Cases 8e 8th Edition by O. C. Ferrell, Michael Hartline; Bryan W. Hochstein. 
 
ISBN-13: 6300 
 
Full Chapters test bank included 
 
Chapter 1: Marketing in Today’s Economy 
1.1: Introduction 
1.2: The Challenges and Opportunities of Marketing in Today’s Economy 
1.3: Basic Marketing Concepts 
1.4: Major Marketing Activities and Decisions 
1.5: Taking on the Challenges of Marketing Strategy 
Lessons From Chapter 1 
Endnotes 
Chapter 2: Strategic Mar...
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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12 Updated A+
- Exam (elaborations) • 894 pages • 2023
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TEST BANK for E-Commerce 2020–2021: Business, Technology and Society, Global Edition 16th Edition by Kenneth Laudon & Carol Traver. All Chapters 1-12 Updated A+ TABLE OF CONTENTS Chapter 1 The Revolution Is Just Beginning Page : 23 Chapter 2 E-commerce Business Models and Concepts 1 Page : 45 Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile Platform Page : 66 Chapter 4 Building an E-commerce Presence: Websites, Mobile Sites, and Apps Page : 90 Chapter 5 E-commerce Security a...
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Test Bank for Marketing, 21st Edition by William M. Pride | Complete Chapters
- Exam (elaborations) • 1009 pages • 2024
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Test Bank for Marketing 21e 21st Edition by William M. Pride, O. C. Ferrell.It includes Multiple Choice Questions (MCQs), True False (T/F) and Short Questions. Answers for all questions are included and given at the end of every chapter. Complete Guide 
 
Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 
1. An Overview of Strategic Marketing. 
2. Planning, Implementing, and Evaluating Marketing Strategies. 
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 
3. The Mark...
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WGU Concepts in Marketing, Sales, and Customer Contacts (D077); Study plan (2024/2025) with complete solution
- Exam (elaborations) • 18 pages • 2024
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WGU Concepts in Marketing, Sales, and Customer Contacts (D077); Study plan (2024/2025) with complete solution 
 
Course Overview 
D077 is a fundamental marketing course. The course will give students a generalist overview of marketing. Since the course covers fundamentals in marketing, sales and customer contact, students will be able to develop an understanding on how organizations utilize these concepts in real world.
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