Csfrst 2300 exam 4 - Study guides, Class notes & Summaries

©BRIGHTSTARS EXAM SOLUTIONS 11/16/2024 10:16 AM 1 | P a g e CSFRST 2300 Exam 2 Questions With Correct Answers What are the 4 P's? - answerproduct, price, promotion, place Product (Marketing Mix) - answerIs your product: ◦ Exciting? ◦ Of good quality? ◦ Providing better value than your competitors? ◦ Unique? • What's the differentiator? Price (marketing mix) - answer• What is your price policy? • Who are your target customers? • Is your product reasonably pric...

©BRIGHTSTARS EXAM SOLUTIONS 11/16/2024 10:16 AM 1 | P a g e CSFRST 2300 EXAM 3 Study Guide. Premium Brands - answer- Stand at the highest end of the spectrum of mass market brands - Characterized by elements of craftsmanship and are not completely handmade or artisan in nature. - Live in the middle of luxury brands and mass basic retailers Characteristics of Premium Brand - answer- aspirational - Emotional factor of luxury brands . not built on exclusivity - Better quality benefits an...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) what is identity - Answer-‣ Identity: refers to both the visual identity and the brands personality what are the communications channels - Answer-advertising, PR, publicity, fashion shows and launches, and in store promotions types of advertising? - Answer-newspapers, magazines, TV, and mobile and online apps Importance of newspapers - Answer-• Newspapers (sales, trends, special promotions, meet-the-designer,...

CSFRST 2300 Exam Questions with 100% Verified Answers omni channel promotion - Answer-delivery via many modes, needss different promotions for each good brand audit - Answer-the organization assesses the brand's performance and measures customer's reaction using qualitative and quantitative data rebrand - Answer-change the corporate image of a company or organization brand extension - Answer-increasing the range and type of product lines under the brand's umbrella Brand Archit...

CSFRST 2300 Exam Questions with Correct Answers ( 100% Guaranteed Pass) Promotion (Marketing Mix) - Answer-• What is the most efficient channel for your target market? ◦ Catalogs? Online? • Does your promotion strategy reflect your target customers lifestyle? • Does it go along with your price policy? Place (marketing mix) - Answer-• Where do your target customers shop? • Store type? ◦ Department store ◦ Speciality store ◦ Mall shopping ◦ Online • Logistics? ...

CSFRST 2300 EXAM 3 Questions and Answers Premium Price - Answer-- Higher end of of the mass market - Still lower than luxury brands - Face the challenge of limited ability to reduce pricing without highly eroding their margins - Have little opportunity to manipulate prices. slimmer margins and can't do a ton of discounting, Categories of premium product - Answer-Super Premiums Old luxury brand extension Masstige Brands Super-premiums - Answer-- products that are priced at or ne...