Customer relationship era - Study guides, Class notes & Summaries

Simple Trade Era correct answers pre-industry, blacksmiths and tradesmen Production Era correct answers () how fast can you make things is what makes you successful - "If we make it, it will sell" Sales Era correct answers () this is where you get your traditional depiction of sales men Marketing Department Era correct answers () began to focus on the customer Marketing Company Era correct answers () focus on the customer became the most important thing. Customer's views becomes t...

MGT 103 Midterm (Bates); Questions and Answers 100% Pass marketing Correct answer-interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era Correct answer-1930s-1970s production era Correct answer-s marketing concept era Correct answer-1950s-2000s customer relationship era Correct answer-1980s-present marketing concept Correct answer-identifies needs and wants of the customer and provides i...

BA 303 exam 1 Questions and Answers 100% Pass Some of the diverse areas of responsibility for marketing include the following: - Correct Answer ️️ -Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that sa...

Value - the relationship between the price of a good or service and the benefits that it offers its customers Business - any organization or activity that provides goods and services in an effort to earn a profit Profit - the money that a business earns in sales or revenue, minus expenses, such as the cost of goods, and the cost of salaries. Revenue - Expenses = Profit (or Loss) Loss - when a business incurs expenses that are greater than its revenue Entrepreneurs - people who risk t...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

What are the eras of different orientation in the history of American business? correct answers Product Sales Marketing Relationship Product Orientation correct answers focused on making the product Sales Orientation correct answers focused on moving the product Marketing Orientation correct answers Focused on market Relationship Orientation correct answers Focused on relationship Are all companies now in the marketing era? correct answers No, Relationship What are the two c...

Product - The need-satisfying offering of a firm Customer Satisfaction - The extent to which a firm fulfills a consumers' needs, desires and expectations Innovation - The development and spread of new ideas, goods and services Economies of Scale - As a company produces larger numbers of a particular product, the cost of each unit of the product goes down Production Era - A time when a company focuses on production of a few specific products - perhaps because few of these products are ava...

MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!! Marketing - ANSWER : interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer Sales era - ANSWER : 1930s-1970s Production era - ANSWER : s Marketing concept era - ANSWER : 1950s-2000s Customer relationship era - ANSWER : 1980spresent marketing concept - ANSWER : identifies needs and wants of the customer and provides it...

What is Marketing? - correct answer To identify unmet consumer needs & then develop products that fill those needs & then develop products that fill those needs. Pure Marketing - correct answer Business function that develops the products that people want to buy because they know they need them and because they can afford them and because they can find them. (Don't have to advertise) Example of Pure Marketing - correct answer Coca Cola - It tastes good & delivers caffeine. Don't have to ...

Elements necessary in order for marketing to occur - -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex. toms...