D cannibalization - Study guides, Class notes & Summaries
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CMKG CPCM study guide exam GradedA 2024
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CMKG CPCM study guide exam GradedA 2024 
A. Market shares. Through a compilation of banners in the data. - CORRECT 
ANSWER-Which of the following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and 
segment. 
E. Shopper insights. T...
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Corporate Finance Questions and Correct Answers & Latest Updated
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Capital Budgeting Process (+1 year): Steps 
o :## Step 1. Generate Ideas (most important step) 
o Step 2. Analyze individual proposals (CF forecast) 
o Step 3. Plan the capital budget (plan capital budget, strategic within company) 
o Step 4. Monitor and post-audit (follow up) 
Capital Budgeting Process & Projects 
o :## Process of identifying and evaluating capital projects, projects where cash flow to the 
firm will be received over a period longer than a year 
Capital Budgeting Process: Pr...
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CMKG CPCM Practice Exams 2024
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CMKG CPCM Practice Exams 2024 
A. Market shares. Through a compilation of banners in the data. -Answer-Which of the 
following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. 
E. Shopper insights. Through transactional an...
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CMKG CPCM Exams 2024 final for actual exam
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CMKG CPCM Exams 2024 final for actual 
exam 
D. Cannibalization - CORRECT ANSWER-A Retailer introduces a new item in Category 
A that causes Category B buyers to switch their purchases from Category A to Category 
B. What is this an example of? 
A. Brand extension 
B. Incremental contribution 
C. Product Line extension 
D. Cannibalization 
True (space planning) - CORRECT ANSWER-True or false? When you're completing 
an assortment and space planning project, it's best to import the item lev...
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CMKG CPCM Practice Exams 2024
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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CMKG CPCM Practice Exams 2024 
A. Market shares. Through a compilation of banners in the data. -Answer-Which of the 
following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. 
E. Shopper insights. Through transactional an...
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Revenue Management Section 1 Exam Questions With 100% Correct Answers
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For a hotel, the ____________ is the room price available to the general public with no restrictions or limitations. a. CONUS rate b. Negotiated rate c. Floor rate d. BAR rate e. Premium rate - ANSWER-d. BAR Rate 
(best available rate or retail rate) 
 
Because of the cyclical demand characteristic of most hotels and the perishability of the hotel product (rooms), the emphasis of revenue management focuses on __________. a. inventory management b. human resource management c. cost management d. ...
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CMKG CPCM study guide exam GradedA 2024
- Exam (elaborations) • 24 pages • 2024
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CMKG CPCM study guide exam GradedA 2024 
A. Market shares. Through a compilation of banners in the data. - CORRECT 
ANSWER-Which of the following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and 
segment. 
E. Shopper insights. T...
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CPCM Course 6 Promotion Analysis Techniques Exam
- Exam (elaborations) • 3 pages • 2024
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CPCM Course 6 Promotion Analysis Techniques Exam 
C. There are a standard set of promotion management applications across most retailers. - 
Answer-Select the answer below that is LEAST correct regarding retailer's promotion 
management applications. 
A. Promotion management applications allow for automation of planning, executing, and 
reviewing promotional events. 
B. Applications can measure inventory levels, promotional planning, ad planning, and 
promotional tracking. 
C. There are a stand...
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CMKG CPCM Practice Exams Questions and Answers 100% Pass
- Exam (elaborations) • 53 pages • 2023
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CMKG CPCM Practice Exams Questions and Answers 100% Pass 
Which of the following analytics is NOT available in retailer POS data? 
A. Market shares. Through a compilation of banners in the data. 
B. All of these analytics are available in retailer POS data. 
C. Trends. Through time variations available in the data. 
D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional and shopping basket data. A. Market shares. Throu...
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Cash Flow and Capital Budgeting
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Why is it important for the financial analyst to (a) focus on incremental cash flows, (b) 
 ignore financing costs, (c) consider taxes, and (d) adjust for non-cash expenses when 
 estimating a project’s relevant cash flows? 
 a. To properly evaluate the costs and benefits of a capital investment project, a 
 manager must be able to identify the additional cash inflows and outflows that will 
 result solely from acceptance of the project, so only these incremental CFs are 
 important. 
 b. An a...
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