Demographic segmentation - Study guides, Class notes & Summaries

Demographic Variables - ️️characteristics of populations that may be considered in developing a segmentation strategy Demographic Segmentation - ️️a segmentation strategy that uses demographic characteristics to identify different market segments Geo-Demographic Variables - ️️combination of geographic and demographic traits used in developing a segmentation strategy Geo-Demographic Segmentation - ️️using a combination of geographic and demographic traits for identifying di...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

COB 300D Marketing Final Exam (Atav) Questions and Answers 100% Pass Marketing helps create - Value Production-Oriented Era - Turn of the 20th century Believed a good product would sell itself Sales-Oriented Era - production and distribution techniques became more sophisticated customers consume less or manufacture items themselves. Firms responded to their overproduction depending on heavy doses of personal selling and advertising. Market-Oriented Era - After WWII, Buyers market (lo...

MKTG 201 Exam 2 Study Guide | Q&A Latest 2024/2025 | 100% PASS Love, Swing, Hate Groups - Answer -• Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation - Answer -• Regions, population, size, density Demographic Segmentation - Answer -• Age, gender, income, education Psychographic Segmentation - Answer -• Personality, lifestyl...

WGU C201 Objective Assessment (Latest 2024/ 2025 Update) Business Acumen | Qs & As| Grade A| 100% Correct (Verified Answers) Q: A local grocery store and a restaurant team up to organize a food festival to bring the community together. During the festival, they also run a donation drive to benefit local food banks. Which type of marketing is exemplified in this scenario? Answer: This scenario exem- plifies relationship marketing, which involves going beyond just making a sale and focuse...

Market Segmentation correct answers the process that companies use to divide large heterogeneous markets into small markets that can be reached more efficiently and effectively with products and services that match their unique needs Ex: Senior citizen market or Hispanic market or College student market What are the 4 bases for segmenting consumer markets? correct answers - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation Geog...

COB 300 Marketing Final Set Exam Questions With Reviewed Correct Detailed Answers New Update!! 1. Step 1 of marketing plan - ANSWER Define mission and/or vision. determine value to customers, who customers are, and what the competitive advantage 2. Step 2 of marketing plan - ANSWER evaluate internal and external environment. - internal: firms strengths and weaknesses - external: opportunities and threats 3. External threats - ANSWER leagal/political/ethical trends,...

Course Behavior ANSWER is a dynamic process, that can involve many people, involves many decisions, and involves consumer emotions 2. consumer behavior as a field of study ANSWER study of consumers as they go about the consumption process; the science of studying how consumers seek value in an effort to address real needs 3. SegmentationTypes ANSWER Behavior, Demographic, Psychographic 4. Behavior segmentation type ANSWER Need-based, discount, new, and potential 5. Demographic ANSWER Age, ...

Goal of Customer- Driven marketing strategy - to create VALUE for targeted customers Market Segmentation - Dividing a market into smaller groups with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. (taking heterogeneous customers and dividing them into more homogeneous groups) selecting customers to serve - - "Who is our customer?" -Selecting customers to serve using segmentation and targeting -We cannot make any other decisions as...

MKTG 201 Exam 2 Study Guide | Q&A Latest 2024/2025 | 100% PASS Love, Swing, Hate Groups - Answer -• Firm helps the swing group see the issues/benefits via the eyes of the love group • Don't turn back from the love group • Swing group brings the biggest opportunity to the brand Geographic Segmentation - Answer -• Regions, population, size, density Demographic Segmentation - Answer -• Age, gender, income, education Psychographic Segmentation - Answer -• Personality, lifestyl...