Factors of marketing 4 ps - Study guides, Class notes & Summaries

Elements necessary in order for marketing to occur - -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex. toms...

MEJO 137 Ad Exam Latest 2023 Graded A Factors of marketing (4 Ps) Product What you are providing Price Money you ask for product Place Stores, distribution channel Promotion Advertising, PR, personal selling, corporate communications, direct marketing communications Information processing theory AIDA model Model of how individuals process info they are exposed to in order The linear of "transportation" model which is based on a logical and rational process AIDA based on assumption that people...

Which of the following is NOT one of the four factors to consider as manufacturers develop their strategy for working with retailers? correct answers Identifying types of wholesalers Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________ strategy. correct answers omnichannel Manufacturers and retailers develop their strategy by implementing the ______. correct answers 4 Ps Manufacturers strongly consider where their __________ expect to find the pr...

Principles of Marketing CLEP| latest full solution questions and answers download to pass organization - company, firm, etc. market - all people/organizations who want or need to buy a product marketing concept - customer-oriented business philosophy that focuses on customer satisfaction marketing functions - 1. environmental analysis 2. consumer analysis 3. product planning 4. price planning 5. promotion planning 6. physical distribution (place) planning marketing mix - combina...

Treatment group: correct answers exposed to independent variable Variables: correct answers 4 Ps Marketing the black box Variables chart: correct answers -4 Ps -Marketing -Black box of the consumer -Response Black box of the consumer: correct answers -emotion -cognition -motivation -unconscious processes -attitudes -needs and desires Variables: correct answers -surprise -novelty -expectations -loyalty -purchase Correlation: correct answers variables move together ...

BUS2 130, Exam 1, SJSU Drawbacks of portfolio planning include what? - ️️Difficult to execute, time consuming, and costly to implement; Hard to define SBUs and the measurement of relative market share and growth; Helpful for classifying current business. They offer little or no advice for future planning Customer Equity - ️️The sum of the lifetime values of all a company's current and potential customers. companies must manage it carefully, and view customers as assets that nee...

definition of marketing - two definitions: 1. process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others (Philip Kotler) 2. Marketing is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view (Peter Drucker) five core concepts - 1. needs, wants, and demands 2. products and servic...

Elements necessary in order for marketing to occur - ANSWER -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept - ANSWER calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (...

OTE2601 ASSIGNMEMT 2 0RIENTATION TO TEACHING ECONOMIC AND MANAGEMENT SCIENCE WITH COMPLETE SOLUTIONS Assignment 2 Student nr lOM oA R c P S D| QUESTION 1 The marketing plan includes everything that has to be done to convey the product or service to the consumer or target market. Show how the following “4 Ps” instruments or steppingstones become a necessity in making the plan work (function): 1.1 The product We can define a product as a combination of utilities, which satisfy nee...

MKTG 181 Final Exam Questions and Answers All Correct Products - Answer-goods, service, or idea consisting of tangible and intangible attributes that satisfies consumers' needs in exchange for money or value services - Answer-intangible activities that an organization provides to satisfy consumer needs convivence products - Answer-items purcased frequently, conveniently shopping - Answer-several alternatives on criteria sch as price, quality, or style specialty - Answer-items that ...