Fashion branding - Study guides, Class notes & Summaries
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LVMH Certification Test 2 || Questions & Solutions (100% Accurate)
- Exam (elaborations) • 10 pages • 2024
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LVMH Certification Test 2 || Questions & Solutions (100% Accurate) 
LVMH Certification Test 2 || Questions & Solutions (100% Accurate) 
 
According to Bain & Company, China will be the largest market for personal luxury goods in 2030. - ANSWER - Agree 
 
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? - ANSWER - By mastering their distribution 
 
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in ce...
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LVMH Expert Certification Exam – With Questions & Solutions (100% Accurate)
- Exam (elaborations) • 10 pages • 2024
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LVMH Expert Certification Exam – With Questions & Solutions (100% Accurate) 
LVMH Expert Certification Exam – With Questions & Solutions (100% Accurate) 
 
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER - YES 
 
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER - · Price 
· Quality 
· Scarcity 
· Signed by brands. 
· Controlled channels 
· Personalized services 
· Delivering experiential rewards 
 
How...
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CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass)
- Exam (elaborations) • 9 pages • 2024
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CSFRST 2300 Exam Questions with 100% Correct Answers (Definite Pass) 
 
Branding Definiton - Answer-A multifunctional process that highlights a proposed value for a product and transforms it into a real consumer experience 
 
11th-16th Century - Answer-medieval guilds 
 
late 16th century - Answer-fashion brands begin in textile factories in Australia and Japan 
 
17th century - Answer-brand as a quality guarantor 
 
 - Answer-Industrial Revolution, 
goods faster and easier 
 
1820s - Answer-ale...
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AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass
- Exam (elaborations) • 14 pages • 2024
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AIPMM PMM Product Marketing Manager 
Certification Exam Questions and 
Answers 100% Pass 
Stages of product life - Answer- Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver Retire 
Stages of the product development process prior to a product being availalable to 
customers: - Answer- Conceive 
Plan 
Develop 
Qualify 
Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing 
market 
Product development - sell new products in existing market 
Market development - sel...
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AIPMM PMM Product Marketing Manager Certification Exam Questions and Answers 100% Pass
- Exam (elaborations) • 14 pages • 2024
- Available in package deal
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AIPMM PMM Product Marketing Manager 
Certification Exam Questions and 
Answers 100% Pass 
Stages of product life - Answer- Conceive 
Plan 
Develop 
Qualify 
Launch 
Deliver Retire 
Stages of the product development process prior to a product being availalable to 
customers: - Answer- Conceive 
Plan 
Develop 
Qualify 
Ansoff Expansion Grid - Answer- Market penetration - sell existing products in existing 
market 
Product development - sell new products in existing market 
Market development - sel...
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Inside LVMH certificate Exam 2024/2025 Questions and Answers 100% Solved
- Exam (elaborations) • 13 pages • 2024
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Updated|Inside LVMH certificate Exam 2024/2025 Questions and Answers 100% Solved 
 
Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022 ? Correct Answer: Mode et maroquinerie 
 
Combien de magasins LVMH gère-t-il ? Correct Answer: 5 600 magasins 
 
Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons ? Correct Answer: Sélection de produits standard 
 
Laquelle de ces Maisons est la plus ancienne ? Correct Answer: CHAUMET 
 
Parmi les acti...
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CSFRST 2300 Exam 3 Questions and Answers Latest Updated
- Exam (elaborations) • 6 pages • 2024
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CSFRST 2300 Exam 3 Questions and Answers Latest Updated 
 
Brand Communication - Answer-· (Similar to luxury) focus on high ad expenditure in magazine and editorial coverage 
· Celeb endorsements, prestige retail locations 
 
Ron Schuller - Answer-· Transforming brands (in particular the presentation focused on Benjamin Moore, a paint company. Looked like he talked a lot about color too) Red Barn Consulting 
 
Co-Branding - Answer-· Limited collaborations: Example-> Designer only 
· Not ...
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International Public Relations Midterm UF (Weeks 4-7) Exam Questions with Complete Solutions
- Exam (elaborations) • 7 pages • 2024
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public diplomacy - ANSWER--Works to improve the image of a country sponsor either in a target country or in the international arena in general 
 
-defined as the management of communication between a government of the sponsor-state and the citizens of the target country with the ultimate purpose to influence the relevant policy decisions of the target state by 
enhancing the image of the country among the citizens of a target nation 
 
strategies of public diplomacy - ANSWER--international broad...
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D373 Section 1 Lesson 2 Branding Final Review Exam With Complete Solutions.
- Exam (elaborations) • 3 pages • 2024
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What is a brand? - Answer A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. 
 
Brand promise - Answer the marketer's vision of what the brand must be and do for consumers. 
 
Brand Architecture - Answer hierarchy of brands within the company; how a brand family is delineated 
 
Brand equity - Answer the ownership a brand has in the marketplace as measured by the value of the brand and the col...
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D373 Section 1 Lesson 2 Branding With Complete Solutions Latest Update
- Exam (elaborations) • 4 pages • 2024
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What is a brand? - correct answers A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. 
 
Brand promise - correct answers the marketer's vision of what the brand must be and do for consumers. 
 
Brand Architecture - correct answers hierarchy of brands within the company; how a brand family is delineated 
 
Brand equity - correct answers the ownership a brand has in the marketplace as measured by the value of t...
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