Globus quiz 1 test - Study guides, Class notes & Summaries

A company's strategy evolves from one strategy to the next because of The proactive efforts of company managers to improve this or that aspect of the strategy, a need to respond to changing customer requirements and expectations, and a need to react to the fresh strategic maneuvers of rival firms. For a company's strategy to qualify as "ethical," it cannot entail actions or behaviors that are deceitful, unfair or harmful to others, disreputable, or unreasonably damaging to the envir...