Imc test 3 chapter 9 - Study guides, Class notes & Summaries

Advertising & IMC: Principles and Practice, 10e (Moriarty) Chapter 3 Brand Communication and Society 1) ________ results when an external message drives people to feel a need or want to buy a product. A) Demand creation B) Direct marketing C) Social marketing D) Cause marketing E) Mission marketing Answer: A Difficulty: Easy Chapter LO: 3-1 Course LO: Identify and analyze the major social criticisms of marketing 2) The question of whether advertising creates social values r...

Chapter 01 Test Bank Student: ___________________________________________________________________________ 1. Digital/online advertising account for the majority of companies' marketing communications expenditures. True False 2. Not all marketing transactions involve the exchange of money for a product or service. True False 3. The status gained from owning a particular brand is an example of a functional benefit. True False 4. As marketers embraced the concept of integrated marketing commu...

Chapter 03 Test Bank Student: ___________________________________________________________________________ 1. The primary function of promotional planners is to provide information or entertainment to their subscribers, viewers, or readers. True False 2. Digital/interactive agencies and public relations firms are examples of organizations that provide specialized marketing communication services. True False 3. While many people both inside and outside the organization have some input into th...

Chapter 3 - The Evolution of Promoting and Advertising Brands TRUE/FALSE 1. A capitalistic system, ensures the emergence of advertising. ANS: F DIF: Easy REF: p. 77 OBJ: 3-1 TYP: Knowledge 2. Advertising is essential to the competition for resources in a capitalistic system because it is a critically important tool that informs and persuades consumers about their choices. ANS: T DIF: Moderate REF: p. 77 OBJ: 3-1 TYP: Comprehension 3. The Industrial Revolution led to mass production of adv...

Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. Answer: FALSE Diff: 2 Type: TF Page Ref: 6 Skill: Recall LO: 3 3) An organization that focuses on selling more...

BUSI 409 Questions and Answers 2022-2023 Quiz 9 1. Another name for the motivation factor that Herzberg name "hygiene factors" is Dissatisfiers 2. The type of volunteer that will likely respond to call for volunteers at a school for a three-day book ffair is a Spot Volunteer 3. Skinner's principle of explains that we repeat behaviors that are rewarded and tend not repeat those that are not. Operant Conditioning 4. This rubric describes how individuals make decisions based on their ex...

Test Bank for Advertising and Promotion 11th Edition 1. Digital/online advertising account for the majority of companies' marketing communications expenditures. True False 2. Not all marketing transactions involve the exchange of money for a product or service. True False 3. The status gained from owning a particular brand is an example of a functional benefit. True False 4. As marketers embraced the concept of integrated marketing communications, they began to rely primarily on media ad...