Jmc 2033 - Study guides, Class notes & Summaries

usage - ️️refers to the meaning and use of particular words grammar - ️️the study of the form of words and their arrangement in speech or writing modifiers - ️️adjectives, adverbs, and interjections are also called antecedent - ️️a pronoun must agree with its predicate - ️️when used in a sentence, a verb is also called a he - ️️she did it the same as ___ preposition - ️️avoid placing a ___ at the end of a sentence credibility, save time and money,...

What are media platforms? - ️️Online, digital, print, tv, radio What are media professions? - ️️Journalists, PR, AD etc What are the primary functions of media? - ️️Persuade, inform, entertain What is the paramount quality of all media writing? - ️️Accuracy For whom are media messages crafted? - ️️Target Audience How do we discover what audiences we want? - ️️Research What do we know about modern audiences? - ️️Skimming, immediate, rapid, scan, seek....

Writing assignments account for ___________ of your course grade. - ️️60% If you leave class early without permission, you will ______________________________. - ️️be counted absent for that class period A fact error will incur a grade deduction of _____________ before Lab 8b, and a grade deduction of ______________ after Lab 8b. - ️️25 percent / 50 percent Plagiarism is best defined as ______________________________________. - ️️the representation of the words and ideas...

Errors in media messages prod the ____ of the organization sending the message. - ️️credibility What federal agency levies fines against companies for false advertising? - ️️Federal Trade Commission Many scholars blame the "era of error" in media messages on ____ . - ️️the 24/7 news cycle A statement damaging a person's reputation is ___. - ️️libel Which medium typically has the most rigorous fact-checking process? - ️️magazines Which of the following is a p...

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