M commerce 512 - Study guides, Class notes & Summaries

ENVIRONMENT social and physical characteristics - answer-Ambience Setting Authenticity Environmental Perception Cognitive Map Landmarks Images Geography of tourism Ambience - answer-Dynamic condition Understanding the tourism environment helps predict behavior Affected by people who move in and out of the atmosphere People adapt and respond to ambience Setting (smaller subset of the environment) - answer-Behavioral settings must include: People and Programs- orderly, planned...