Mar3023 exam - Study guides, Class notes & Summaries
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MAR3023 Chapter 19: Advertising & Sales Promo Exam Questions & Answers
- Exam (elaborations) • 21 pages • 2024
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Product advertisements take three forms: pioneering, ______, and reminder. 
A. competitive 
B. informational 
C. institutional 
D. recall - ANSWER -A. competitive 
 
Select the three primary objectives of product advertisements. 
A. to inform 
B. to persuade 
C. to target 
D. to identify 
E. to remind - ANSWER -A. to inform 
B. to persuade 
E. to remind 
 
Which form of advertising is especially important in the introductory stage of a product's life cycle to explain what it is, what it can do,...
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MAR3023 Exam 4 / Questions and Answers Updated / 100% Correct
- Exam (elaborations) • 22 pages • 2023
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Promotion Mix - 1. Advertising 
2. Personal Selling 
3. Public Relations 
4. Sales Promotion 
Advertising - is a paid, non-personal communication about an organization and its products 
transmitted to a target audience through mass media. 
Personal Selling - is a paid, personal communication that seeks to inform customers and 
persuade them to purchase products in an exchange situation. 
Public Relations - is a broad set of communication efforts used to create and maintain 
favorable relation...
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MARKETING 3023 Midterm Exam- MAR 3023 U02A 1205 Midterm Exam Questions and Answers
- Exam (elaborations) • 56 pages • 2021
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5/28/2020 Midterm Exam: MAR3023 U02A 1205 

Midterm Exam 
Due May 31 at 11:59pm Points 100 Questions 100 
Available after May 11 at 12am Time Limit 180 Minutes 
Instructions 
Attempt History 
Attempt Time Score 
LATEST Attempt 1 72 minutes 98 out of 100 
Score for this quiz: 98 out of 100 
Submitted May 28 at 12:17am 
This attempt took 72 minutes. 
This exam includes multiple choice questions from Chapter 1-7. You may use only 1 attempt, using up 
to 180 minutes to complete the exam You will be ...
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SPR22_MAR3023 Chapter 1
- Summary • 4 pages • 2022
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MAR3023 : Overview of Marketing textbook notes
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