Market failure incl - Study guides, Class notes & Summaries

Chapter 1: Brands and brand management What is a brand? -­‐ Brand is derived from the old Norse word brandr, which means `to burn` -­‐ According to the American Marketing Association, a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition -­‐ Components that identify and differentiate a brand can be called brand elements Bran...

Resources Study Notes Chapter 1 Key terms Human Resources Management (HRM)– The management of people within organizations to drive successful organizational performance and achievement of the organization’s strategic goals. Human Capital – The knowledge, education, training, skills and expertise of an organization’s workforce. Scientific Management – The process of “scientifically “analysing manufacturing processes, reducing production costs and compensation based on their per...