Marketing concept era - Study guides, Class notes & Summaries
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston
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Test Bank Marketing Management, 3rd Edition Greg Marshall Mark Johnston Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert ticke...
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MGT 103 BATES MIDTERM questions and answers 100% correct
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MGT 103 BATES MIDTERM questions and answers 100% correct 
marketing 
started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
 
 
Eras of marketing 
1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era 
 
 
 
need 
precedes a want; underlying necessity 
-basic physical and psychological needs 
 
 ...
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: A customer who equates price with quality purchases the most expensive cell phone available. 
Which type of benefit is described in this scenario? 
 
 
Answer: 
Cost 
 
 
 
Q: What is the purpose of estimating customer lifetime value (CLV)? 
 
 
Answer: 
To determine how much should be spent on acquiring new customers 
 
 
 
Q: True or False: 
Cust...
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: Marketing Mix (4 P's of marketing) 
 
 
Answer: 
 Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. 
 
 
 
Q: Expanded Marketing Mix (7 P's of marketing) 
 
 
Answer: 
 Product, price, place (distribution), promotion, people, physical evidence, process 
 
 
 
Q: What is a va...
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Marketing Management 3rd Edition Marshall Test Bank
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Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a...
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MGT 103 BATES MIDTERM; Questions and Answers 100% Pass
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MGT 103 BATES MIDTERM; Questions and 
Answers 100% Pass 
marketing Correct answer-started production based; engineers 
the activity, set of institutions, and processes for creating, communicating, deliver- ing, and 
exchanging offerings that have value for customers, clients, partners, and society at large 
Eras of marketing Correct answer-1. production 
2. sales era 
3. marketing concept era 
4. customer relationship era
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MGT 103 Midterm Bates Questions and Answers
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marketing 
~ interpret the needs and wants of customers, communicate 
solutions, facilitate change, decision making is messy and may not be 
"right" answer 
sales era 
~ 1930s-1970s 
production era 
~ s 
marketing concept era 
~ 1950s-2000s 
customer relationship era 
~ 1980s-present 
marketing concept 
~ identifies needs and wants of the customer and provides it to them 
better than the competition can 
need 
~ a physiological or psychological necessity, doesn't have to be daily 
w...
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BA 303 exam 1 Questions and Answers 100% Pass
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BA 303 exam 1 Questions and Answers 100% Pass 
Some of the diverse areas of responsibility for marketing include the following: - Correct 
Answer ️️ -Selling 
Promotion 
Product Management 
Product Development 
Pricing 
Distribution 
Advertising 
Public Relations 
THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and 
executing the conception, pricing, promotion and distribution of ideas, goods and 
services in order to create mutually beneficial exchanges that sa...
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MKTG 3310 Final Exam || A+ Verified Solutions.
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What are the eras of different orientation in the history of American business? correct answers Product 
Sales 
Marketing 
Relationship 
 
Product Orientation correct answers focused on making the product 
 
Sales Orientation correct answers focused on moving the product 
 
Marketing Orientation correct answers Focused on market 
 
Relationship Orientation correct answers Focused on relationship 
 
Are all companies now in the marketing era? correct answers No, Relationship 
 
What are the two c...
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MGT 103 Midterm (Bates); Questions and Answers 100% Pass
- Exam (elaborations) • 13 pages • 2024
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MGT 103 Midterm (Bates); Questions and 
Answers 100% Pass 
marketing Correct answer-interpret the needs and wants of customers, communicate 
solutions, facilitate change, decision making is messy and may not be "right" answer 
sales era Correct answer-1930s-1970s 
production era Correct answer-s 
marketing concept era Correct answer-1950s-2000s 
customer relationship era Correct answer-1980s-present 
marketing concept Correct answer-identifies needs and wants of the customer and 
provides i...
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