Mba 706 Study guides, Class notes & Summaries

Targeting - ANSWER-- Selection of ideal customer segments - Serve the segments whose needs match the firms abilities Why target? - ANSWER-- Better serve customers - Not a one size fits all Targeting Methods - ANSWER-- Top Down - Bottom Up Top Down - ANSWER-- Strategic - Understand the firms resources, strengths, weaknesses, personalities, etc. - "Does this market fit who we are?" Bottom Up - ANSWER-- Profitability - Current market size, anticipated growth, competition, behavior, expe...

MBA 706 Test 1 Questions and Answers Already Passed Question: What is the purpose of a SWOT analysis in strategic planning? Answer: A SWOT analysis is used to identify an organization's Strengths, Weaknesses, Opportunities, and Threats. It helps businesses understand their internal capabilities and external environment, guiding strategic decisions. Question: How does Porter's Five Forces model help businesses understand their competitive environment? Answer: Porter's Five Fo...

MBA 706 Exam 2 Study Guide Questions and Answers. 1. What is the difference between a want and a need from the consumer buying process’ perspective? o Need  Occurs when the consumer’s existing level of satisfaction and desired level of satisfaction are not the same  Based on internal (e.g., hunger, thirst, and fatigue) or external (e.g., advertising, window shopping, interacting with salespeople) stimuli  Consumers can "recognize needs" in a variety of settings and situati...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MBA 706 - Exam 3 Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MBA 706 - DARRAT (EXAM 2) Questions with 100% Actual correct answers | verified | latest update | Graded A+ | Already Passed | Complete Solution

MBA - 706 Darrat (Exam 1) with complete solution

MBA 706 - Exam 3 questions and answers