Mgt 103 - Study guides, Class notes & Summaries

MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!! Four P's - ANSWER : PRODUCT - features, brand name, packaging, service, warranty PRICE - list price, discounts, allowances, credit terms, payment period PLACE - advertising, personal selling, public relations, sales promotion, direct marketing PROMOTION - outlets, channels, coverage, transportation, stock levels Cohesive marketing program - ANSWER : Also known as an integrated marketing program ...

MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!! 4 P's of Marketing - ANSWER : Product, Price, Place, Promotion Question Marks - ANSWER : Low share of high-growth market Stars - ANSWER : High share of high-growth market Cash Cows - ANSWER : generates large amount of cash Dogs - ANSWER : Low share of slow-growth markets SWOT analysis - ANSWER : strengths, weaknesses, opportunities, threats product - ANSWER : features, brand name, packaging, s...

MGT 103 Midterm 1 DeMill with complete solution

Mgt 103 demill Midterm 1

MGT 103 Bates Final questions and answers 100% correct __% of ticket sales are now Online 50 Price the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service Barter exchanging products and services for other products and services Calculating the Final Price (Formula) List Price - (Incentives + allowances) + Extra Fees College Student ex. Tution - scholarships + books/housing Value (Formula) Percieved Benef...

QUESTIONS AND ANSWERS

MGT 103 Midterm (Bates) questions and answers 100% correct marketing interpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer sales era 1930s-1970s production era 1850-1930s marketing concept era 1950s-2000s customer relationship era 1980s-present marketing concept identifies needs and wants of the customer and provides it to them better than the competition can ...

MGT 103 Midterm Demill Exam Questions and Answers

MGT 103 Midterm review Exam Questions and Answers