Mgt 6311 week 1 Study guides, Class notes & Summaries

reallocating the marketing budget to improve KPI's - Answer- Reach, effectiveness, and efficiency Strategy - Answer- A set of ideas that outline how a product line or brand will achieve its objectives Tactic - Answer- A specific action or method that contributes to achieving a goal. consumer generated content, also know in the industry by its acronym CGC - Answer- accounts for the majority of all content on the internet. In formats such as user reviews, social posts, blogs, and videos....