Mkt 315 chapter 1 Study guides, Class notes & Summaries
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MKT 315: Midterm Chapters 1 - 4. Questions & Answers.
- Exam (elaborations) • 11 pages • 2021
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MKT 315: Midterm Chapters 1 - 4. Questions & Answers. 
 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that involves creating value and satisfying consumer needs 
Marketing Mix: 
consists of four elements: product, place, price, and promotion, also called the 4 Ps 
Marketing Plan: 
a...
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MKT 315 CHAPTER 13 TEST RATED 100% CORRECT
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MKT 315 CHAPTER 13 TEST RATED 100% CORRECT
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MKT 315 Topic 3 Quiz (Three Versions)
- Exam (elaborations) • 5 pages • 2021
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MKT 315Week 3 Quiz 
(Version 1) 
 
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 
1.	Question:The factors that include demographics, culture, and subcultures are known as: 
2.	Question:Which purchases usually involve a more complex process: 
3.	Question:Some of the reasons that make people decide what to buy are: 
4.	Question:The purchase that involves the reordering of goods or services already under contract is: 
5.	Question:Maslow’...
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MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers.
- Exam (elaborations) • 5 pages • 2023
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MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers. 
MKT 315 Week 3 Quiz (Version 1). 
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 
The factors that include demographics, culture, and subcultures are known as: 
Sociocultural factors 
Which purchases usually involve a more complex process: 
New buy 
Some of the reasons that make people decide what to buy are: 
Personal, situational, psychological, and social interactions ...
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MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers.
- Exam (elaborations) • 5 pages • 2023
-
- $11.99
- + learn more
MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers. 
MKT 315 Week 3 Quiz (Version 1). 
Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. 
The factors that include demographics, culture, and subcultures are known as: 
Sociocultural factors 
Which purchases usually involve a more complex process: 
New buy 
Some of the reasons that make people decide what to buy are: 
Personal, situational, psychological, and social interactions ...
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MKT-315 Midterm Chapters 1 - 4.
- Exam (elaborations) • 11 pages • 2022
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- $8.49
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MKT-315 Midterm Chapters 1 - 4 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that involves creating value and satisfying consumer needs 
Marketing Mix: 
consists of four elements: product, place, price, and promotion, also called the 4 Ps 
Marketing Plan: 
a tool used to set up vari...
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