Mkt 315 topic 1 Study guides, Class notes & Summaries

MKT 315 Topic 2 Assignment; Benchmark - Marketing Plan Analysis and Presentation Part 1 - Research. As per the company’s most recent annual report their marketing objective is “to record artists or songwriters who want to build long-term global careers, because they believe that the music, not the technology, delights fans and drives the business forward”, And with this objective they want to expand their presence globally. WMG seek to increase the value of music and help their rec...

MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1MKT-315 Chapter 1 and 4 Topic 1

1. Question: Which of the following is not an economic factor: 2. Question: The Marketing Concept Era is designated between: 3. Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace? 4. Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is: 5. Question: Which is NOT a key strategic decision in formulating a market...

MKT-315 Chapter 1 and 4 Topic 1

1. Question: The point with the largest vertical distance between the total revenue and total costs represents the point at which: 2. Question: The most difficult part of marketing mixis: 3. Question: Self-actualization isNOT: 4. Question: represent where the total revenue and total cost areequal. 5. Question: The ROI equation doesnot: 6. Question: The Robinson-PatmanAct: 7. Question: Anincomegainedfrombusinessactivities,thistermmeansthegross(before taxes, expenses,etc.): 8. Question: Mil...

Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan? In other words, why is one needed? What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to support your ideas. In replies to peers, discuss whether you agree or disagree with their position and justify your reply with specific reasons, facts, and examples.

Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders. Watch the video "Social Responsibility and Conscious Capitalism." How does Dr. Gibb define conscious capitalism? Identify a company that you think displays behaviors that fit Dr. Gibb's definition. What are those behaviors, and how do stakeholders benefit from the company's conscious capitalism initiativ...

The communications process describes the interactions between a sender and a receiver of a message. Watch the video "The Communications Process and IMC." Visit YouTube and find and watch a TV commercial for McDonald's. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald's concerned about the encoding and decoding of the commercial? What is the central mes...