Mkt 537 - Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mkt 537? On this page you'll find 12 study documents about Mkt 537.

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Customer Relationship Management Activity for MKT 5376
  • Customer Relationship Management Activity for MKT 5376

  • Case • 2 pages • 2023
  • This document focuses on CRM and the role of companies like Salesforce in CRM. It also provides an example of Netflix's customer-centric approach to delighting its customers through personalized content recommendations and continuous customer feedback.
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