Mktg 3340 exam 3 Study guides, Class notes & Summaries
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MKTG 3340 Exam 3 Test Questions with 100% Complete Answers, A+
- Exam (elaborations) • 11 pages • 2023
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How do intermediaries create value? - Transactional Function: buying/selling/risk taking 
Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting 
Facilitating: financing/grading/marketing info and research 
 
We use intermediaries to: - make a product or service available by consumers or industrial use 
be more efficient: reduce # of contacts 
allow firms to focus on core competencies 
reduce financi...
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MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100% MKTG 3340 EXAM 3 WITH COMPLETE SOLUTIONS 100%
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MKTG 3340 Exam 3 with correct answers
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MKTG 3340 Exam 3 with correct answers
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MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions
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MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions 
 
MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions 
 
MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions 
 
 
How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process 
 
the new product development process stages - ANSWER-1. new product strategy development 
2. idea generation 
3. screening and evaluation 
4. business analysis 
5. devel...
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MKTG 3340 Exam 3 Questions and Answers 100% Correct!
- Exam (elaborations) • 7 pages • 2023
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How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking 
Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting 
Facilitating: financing/grading/marketing info and research 
 
We use intermediaries to: - ANSWER-make a product or service available by consumers or industrial use 
be more efficient: reduce # of contacts 
allow firms to focus on core competencies 
reduce...
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MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECT
- Exam (elaborations) • 17 pages • 2023
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MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) 
-DESIRE & ABILITY to satisfy those needs ("whats your budget?" 
- A way for the parties to COMMUNICATE 
- Something to exchange (that both parties agree is valu...
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MKTG 3340 Quiz 3 Practice Review Exam 2024.
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MKTG 3340 Quiz 3 Practice Review Exam 2024. 
 
Integrated Marketing Communications (IMC) 
Concept of designing marketing communications programs that deliver a consistent message to a target audience, using different types of media. 
 
 
Mobile Marketing 
Marketing media that is available in different places such as cell phones or on forms of transportation. 
 
 
 
Brainpower 
Read More 
Out-of-home Advertising 
Billboards and movable promotions that are displayed in a broad range of public spac...
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MKTG 3340 (Chaoqun Chen) Exam 1 Review Question and answers 100% correct 2024
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MKTG 3340 (Chaoqun Chen) Exam 1 Review Question and answers 100% correct 2024 
What is marketing? 
a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders. 
 
 
four requirements for marketing to occur 
1.) Two or more parties (individuals or organizations) with unsatisfied needs 
2.) A desire and ability to satisfy those needs 
3.) A way for the parties to communicate 
4.) ...
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED
- Exam (elaborations) • 11 pages • 2023
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MKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIEDMKTG 3340 EXAM 2 QUESTIONS AND ANSWERS 100% VERIFIED 
 
how does idea generation play a role in the new product development process? - ANSWER-new product development process: strong new product planning, systematic and customer driven for finding and growing new products 
 
STEPS: 
1. idea generation 
2. idea screening 
3. concept development and testing 
4. marketing strategy development 
5. ...
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MKTG 3340 Quiz 3 Final Exam 2024.
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MKTG 3340 Quiz 3 Final Exam 2024. 
day running of a business 
 
Procurement - correct answer the buying and reselling of goods that have already been produced 
 
Offshoring - correct answer Moving operations from the country where a company is headquartered to a country where pay rates are lower but the necessary skills are available. 
 
Social Responsibility - correct answer the duty of a business to contribute to the well-being of a community and society (Patagonia environmentally friendly, no...
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