Mktg 351 chapter 1 - Study guides, Class notes & Summaries

What is advertising? -a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? -a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in Define advertising response function. spending for advertising and sales promotion increases sales or market share, up to a certain level, but then produces diminishing returens What ar...

1. Describe the major types of advertising, and discuss how they differ. ANSWER: Advertising can be classified as institutional or product advertising. Institutional advertising promotes organizational images, ideas, and political issues. It can be used to create or maintain an organizational image. Institutional advertisements may deal with broad image issues, such as organizational strengths or the friendliness of employees. They may also aim to create a more favorable view of the organi...

new-product strategy a plan that links the new-product development process with the objectives of the marketing department, the business unit, and the corporation brainstorming (Idea generation) the process of getting a group to think of unlimited ways to vary a product or solve a problem screening (Idea screen) the first filter in the product development process, which eliminates ideas that are inconsistent with the organization's new-product strategy or are obviously inapprop...

CSUF MKTG 351 CHAPTER 16| 52 QUESTIONS AND ANSWERS.

CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.

CSUF MKTG 351 CHAPTER 17 PRACTICE| 57 QUESTIONS AND ANSWERS.

ACTUAL 2024 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. Chapter 1: Introduction to Marketing Question 1: Q: Define marketing and explain its importance in business. A: Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is essential for businesses as it helps create awareness, attract customers, and ultimately drive sale...

What is advertising? - correct answer --a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in Define advertising response function. - correct answer -spending for advertising and sales promotion increases sales or market share, up to a certain level, but then p...