Mktg 396 Study guides, Class notes & Summaries

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MKTG 396v8 Introduction to Marketing Midterm Examination All Possible Questions and Answers 2024/2025 with Answer Key 100% Correct; Athabasca University
Exam (elaborations) • 14 pages • 2024
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MKTG 396v8 Introduction to Marketing Midterm Examination All Possible Questions and Answers 2024/2025 with Answer Key 100% Correct; Athabasca University MKTG 396v8 Introduction to Marketing Midterm Examination All Possible Questions and Answers 2024/2025 with Answer Key 100% Correct; Athabasca University MKTG 396v8 Introduction to Marketing Midterm Examination All Possible Questions and Answers 2024/2025 with Answer Key 100% Correct; Athabasca University

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MKTG Midterm LOs, MKTG 396 Midterm - Athabasca University
Exam (elaborations) • 19 pages • 2023
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MKTG Midterm LOs, MKTG 396 Midterm - Athabasca University

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MKTG 396 Midterm note (C.1-7)
Exam (elaborations) • 25 pages • 2023

Define marketing and describe the five-step model of the marketing process. (textbook, pp. 5–7) Create value for customers and build relationships   Understand the marketplace and customer needs and wants.  Design a customer-driven marketing strategy.  Construct an integrated marketing program that deliver superior value.  Build profitable relationship and create customer delight. Capture value from customer in return  Capture value for customers to create profits a...