N internet advertising - Study guides, Class notes & Summaries

A business model that uses advertising renue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) _________ model -freemium -distribution -la carte -sales - freemium Balance sheet tells us how many assets the firm has to support its current and future operations - True Cannibalization refers to: -a kind of DRM that uses proprietary file formats -Internet audience expected free content but willing to accept advertising -Get a...

Test Bank for Marketing An Introduction, Seventh Canadian Edition, 7th edition by Gary Armstrong TEST ITEM FILE Geoff Malleck University of Waterloo Marketing Seventh Canadian Edition Gary Armstrong University of North Carolina Philip Kotler Northwestern University Valerie Trifts Dalhousie University ISBN: 978-0-13- Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian copyright laws and is provided solely for the use...

Exam 3 ISYS 209 | Questions with complete solutions According to the information in this video, the telephone system is an example of a _____ network circuit-switched As Zero and One explain in this video, a _____ must be used to convert an analog signal to a digital signal when transmitting data through a typical telephone line. Modem According to the information in this video, computers represent data using _____. Bits In this video, One-Bit describes how voices travel through typical telep...

____ are more consumer-driven than traditional media. - correct answer digital media Which of the following characteristics distinguish online media from traditional marketing? - correct answer Addressability, interactivity, accessibility, connectivity, and control Julie likes to read the blog connected to the fashion editors at Vogue magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n)____ with regard to the Vogue blog....

Instant Messaging correct answers _allows you to exchange real-time typed messages w/ people on your buddy list - a list of individuals that you specify Internet Service providers (ISPs) correct answers _are businesses or other organizations that provide Internet access to others, typically for free Third Party correct answers _cookies are cookies placed on your hard drive by a company other than the one associated with the web page that you are viewing - typically a web page advertising c...

DECA Marketing Exam with Complete Solutions A Grade Exam One business promising to do something for another business in return for receiving compensation is an example of - Answer-contract. A basic principle of procedural due process involves __________ before taking action. - Answer-providing notice Channels of distribution allow channel members to share - Answer-risk. Massimo's Corner Grocery sells a variety of fruits and vegetables to consumers within the community. Massimo's i...

The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANSWER-Long tail The "sell side" is made up of companies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANSWER-Buy The benefits of an in-house team handling a brand's advertising include: - ANSWER-Cost efficiencies More control over their own data Greater transparency into the media buying pro...

Which of the following is NOT one of the four factors to consider as manufacturers develop their strategy for working with retailers? correct answers Identifying types of wholesalers Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________ strategy. correct answers omnichannel Manufacturers and retailers develop their strategy by implementing the ______. correct answers 4 Ps Manufacturers strongly consider where their __________ expect to find the pr...

PE 4 EXAM Questions With Correct Answers Premature death can occur if the dimensions of health are underdeveloped. T OR F - answerTRUE How has the development of technology positively affected our wellness? A. It has provided entertainment in which people are less active. B. It has increased the quality and availability of treatments. C. It has increased the amount of advertising on the Internet. D. Some technology has led to an increase in pollution. - answerB Sarah has optimal hea...

The whole auction process is managed by a(n) _____. correct answers auctioneer _____ are the prices that potential buyers in an auction are willing to pay for an item. correct answers Bids A(n) _____ is an independent party that holds a buyer's payment until the buyer receives the purchased item and is satisfied that the item is what the seller represented it to be. correct answers escrow service An English auction is sometimes called a(n) _____ because the bids are publicly announced....