Niche market Study guides, Class notes & Summaries

MKT 320F EXAM 1 QUESTIONS AND ANSWERS ALREADY PASSED What is "brand revitalization"? It refers to efforts to renew and enhance a brand’s image and market position, often to combat declining sales or outdated perceptions. How does "behavioral segmentation" differ from other types of segmentation? Behavioral segmentation divides the market based on consumer behaviors and interactions with products, such as purchase frequency and brand loyalty. What does "market positioning...

BCOR 2304 Final Exam Questions and Answers Already Passed strategy a set of goal-oriented actions a firm takes to gain and sustain better performance over competitors strategy managment combines analysis, formulation, and implementation in finding competitive advantage mastery= view organization as a whole competitive parity two or more firms perform at the same level strategic positioning position in industry that allows firms to provide value to customers, while controlling costs mission r...

The expenses associated with adjusting claims are referred to as Select one: A. Prospective loss costs. B. Loss adjustment expenses. C. Claims costs. D. Operating expenses. - correct answer B. Loss adjustment expenses. Insurer Y is small but has a specialty insurance market for high-value vehicles. In competing with a larger insurer with a broader market, Insurer Y is likely to have which one of the following advantages? Select one: A. Insurer Y would have more capital surplus avai...

What is a Business? - Answer- an organization that provides goods and services to earn a profit What is a nonprofit? - Answer- any profits generally put back into the organization, instead of going to owners/shareholders Examples of non-profit goals: - Answer- - environmental preservation - Mental health - decreasing homelessness Roles of Business in Society (5) - Answer- - employment -production of goods/services we want/need - innovation of new goods/services - community leadersh...

GEB 4890 Exam 1 (CH 1,2,3,4,5&6)questions with complete solution 2023company strategy the set of actions that its managers take to outperform the company's competitors and achieve superior profitability. what makes a competitive advantage sustainable: are elements of the strategy that give buyers lasting reasons to prefer a company's products or services over those of competitors--reasons that the competitors are unable to nullify or overcome despite their best efforts. most ba...

The expenses associated with adjusting claims are referred to as Select one: A. Prospective loss costs. B. Loss adjustment expenses. C. Claims costs. D. Operating expenses. - correct answer B. Loss adjustment expenses. Insurer Y is small but has a specialty insurance market for high-value vehicles. In competing with a larger insurer with a broader market, Insurer Y is likely to have which one of the following advantages? Select one: A. Insurer Y would have more capital surplus avai...

MIE 201 Exam 4 NCSU Already Graded A marketing a group of activities designed to expedite transactions, by creating, distributing, pricing, and promoting goods, services, and ideas exchange act of giving up one thing in return for something else functions of marketing buying, selling, transporting, storing, grading, financing, marketing research, risk taking time utility ability to satisfy demand in a timely manner grading standardizing products by dividing them into subgroups a...

CPCU 520 Practice Exam 1 Questions & Answers 2024/2025 The expenses associated with adjusting claims are referred to as Select one: A. Prospective loss costs. B. Loss adjustment expenses. C. Claims costs. D. Operating expenses. - ANSWERSB. Loss adjustment expenses. Insurer Y is small but has a specialty insurance market for high-value vehicles. In competing with a larger insurer with a broader market, Insurer Y is likely to have which one of the following advantages? Select one: ...

Marketing segments correct answers - The relatively homogenous group of prospective buyers that result from the market segmentation process - All marketing is about segmentation But what does the percentages say about the prevalence of segmentation? correct answers - Very prevalent to the companies using it The purpose of segmentation correct answers The purpose would be to target specific markets, in order to sell products to them; can increase sales and profitability What is the lo...

Marketing Matrix - Answer-product, placing, pricing, and promotion Value - Answer-Benefit/Cost Utility - Answer-ability of a product to meet someones wants or needs Types of Utility - Answer-form, place, time, possession Consumer Goods - Answer-tangible products purchased by customers for personal use industrial goods - Answer-Products used in the production of other products. Sometimes called business goods or B2B goods. Services - Answer-intangible products Political-Legal Environment ...