Off site seo - Study guides, Class notes & Summaries

Freemium - A company can offer a service for free with limited access and if you want full access you have to buy the service Data-Interactives - Provide an unprecedented level of engagement that makes a user feel intricately involved with the story Erica Baker: - Engineer at Slack, Tech Mentor for Black Girls Code, manages the Infrastructure Engineering team at Patreon Responsive Websites (Pros & Cons) - Pros: Cost effective, one site to maintain (as opposed to web+mobile sites), SEO ben...

What are some of the problems Matt's clients talk about? -We need infographics -We need to be creating video -We need to be on all the social media What is the process of creating a visual snack pack? Infographic, infogram, 3 social media sizes, mini-motiongraphic Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:00 / 0:15 Full screen Which is not a team mentioned in the video that should be getting involved to create bett...

DMD 3998 Final Exam | Verified with 100% Correct Answers True or False: your brand should be active on every social network to maximize your audience size. False Which of the following social networks has the highest percentage of female active users? Pinterest Which of the following is a reason to narrow your target audience beyond basic demographics? On average, people use 7.5 social networks, so you must provide unique and niche value How much should you understand about your audience on s...

1 HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Digital Marketing Correct Answer: Any kind of marketing that happens on a digital platform inbound marketing Correct Answer: a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology Correct Answer: a method for growing an organization by building lasting relationships with people and helping them reach...

Stages of the consumer buying process - answer-Problem Recognition Information Search Alternative Evaluation Purchase Decision Post Purchase Behavior Problem Recognition - answer-Digital marketing facilitates this through -targeted online and mobile ads -user generated content (UGC) Information Search - answer-Digital marketing facilitates this through -Search engines -QR codes Alternative Evaluation - answer-Digital marketing facilitates this through -UGC -Blog posts -Revi...

What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? 1. Optimizes for scale and relevance 2. Uses every audience's point of contact When considering entering a new market or cultural community, why is it beneficial to conduct cultural research first? 1. To prevent misconceptions and avoid association with offensive content 2.To adapt the positioning and offer to fit in a global context You are researching your compet...

1 HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Digital Marketing Correct Answer: Any kind of marketing that happens on a digital platform inbound marketing Correct Answer: a business methodology that attracts customers by creating valuable content and experiences tailored to them Inbound Methodology Correct Answer: a method for growing an organization by building lasting relationships with people and helping them reach...

A/B Testing comparing two versions of a web page to see which one performs better Acquisition channels that site visits come through to get to your site. How your visits are acquired Attribution assigning values to touch points within a users journey to conversion Attribution Analysis Attribution Models: -Last click attribution: measuring success based on click -View-Through Conversions: when a customer sees an ad and later returns to complete a conversion on your site -Wholesome Att...

BTEC Level 3 IT (Extended Diploma) Unit-28 Web Production. A. Internet service provider (ISP): An Internet Service Provider is a service that offers companies and home users access to the Internet. You wouldn't have been able to shop online, access Facebook or read this page without an ISP. Specific telecommunications, routing, and networking equipments are needed to connect to Internet. ISP enables users to access networks containing the necessary equipment, which enables users to create...

Digital marketing the use of new media or digital technology to achieve marketing and business goals outbound marketing begins with the brand advertiser pushing out a message to a specified target audience with the objective being to drive awareness of a product or service inbound marketing involves trying to pull your audience towards your content, brand, or service. the focus is on creating compelling content to draw your customers to your brand owned media the media you create and mana...