Portfolio attractiveness - Study guides, Class notes & Summaries

M370: ICORE MARKETING MIDTERM REVIEW WITH 100% VERIFIED value proposition - answerwhat do companies call a set of benefits that they promise to consumers to satisfy their needs? marketing myopia - answersellers being preoccupied with their own products and losing sight of underlying consumer needs is... demarketing - answerthis may be required to reduce the number of customers or to shift demand temporarily or permanently marketing management - answerthe art and science of choosing targe...

If you decide to focus on your____________ , you will choose to open another coffee shop in a different neighborhood. a. Corporate Advantage b. Portfolio of Businesses c. Core Business c. Core Business What type of decision are you making when you decide to merge with the gift shop next door instead of entering into a joint venture to sell coffee-related merchandise? a. Scope of Business b. Organizational Design c. Ownership c. Ownership Diversification is a corporate-level stra...

MKTG 2201 Exam 1 pt.1 (chapters 1, 2, 3) Already Graded A what is marketing the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return. 5 core concepts of marketing 1) needs, wants, and demands; 2) market offerings (products, services, and experiences); 3) value and satisfaction; 4) exchanges and relationships; 5) Markets. marketing core concept: needs Human needs are states of felt deprivat...

MGT 590 Final (Chapters 7-12) Glo-Bus Questions with 100% Correct Answers | Latest Version 2024 | Verified Using domestic plants as a a production base for exporting goods to selected foreign country markets: - Can be an excellent initial strategy for exploring the profitability of selling goods to foreign buyers without spending much, if any, additional capital (should the company's domestic plants have unused production capacity that can be utilized to produce goods for export) O...

Marketing 3101 Mid Term Exam Verified A+ What is marketing? ️Marketing is the process taken to meet a consumer's needs and wants in a "mutually beneficial way" where the customer is satisfied and the supplying company's needs are met because then it is a sustainable relationship. Strategic Business Units (SBU) ️Large companies have SBU, each unit has a separate mission and objectives. That can be planned separately from other company businesses. Usually a division of the comp...

MKT 3250 Midterm Exam | Questions and Answers (Complete Solutions) What is marketing? A. The aim of marketing is to make selling necessary. B. Marketing is a process of creating customer value. C. Marketing deals with telling and selling. D. Marketing is only selling and advertising. E. Marketing deals primarily with TV commercials. In the final step of the five-step marketing model, companies __________. A. capture customer value B. build strong customer relationships C. create customer value...

MKTG 3340 Exam #1 Question and answers 2024 verified to passGenerate profitable revenue - correct answer The primary role of marketing is to: understand the marketplace and customer needs and wants - correct answer According to the five-step model of the marketing process, a company should _____ before designing a customer-driven strategy. Marketing management - correct answer The art and science of choosing target markets and building profitable relationships with them Market segments...

Corporate strategy sets long-term direction for the total enterprise Examples of strategic documentation - Corporate plan, only one - Business plans, one for each business unit - Functional plans, one for each major functions - Budgets Key questions of Corporate-level strategy - To which degree the businesses in the portfolio are worth more under the management of the companby than they would be under other ownership? - What businesses should the firm be in? - How should the corporate...

mktg again 33404 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference between product line and product mi...

BA 370 Exam 2 | Questions with Verified Answers The computer maker Lenovo started in China but has since expanded its operations. In addition to purchasing IBM's PC division and Motorola's handset business unit, it established parallel headquarters in both Beijing and North Carolina. This is an example of which global entry strategy? direct investment Because the United States imports more goods than it exports, it operates under a(n) trade deficit As noted in your text, the complexity ...