Promotional mix elements Study guides, Class notes & Summaries
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MKTG 330 CSULB Moisio Exam 1 Questions & Answers Correctly Answered.
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Objectives of MARCOM Programs - Informing, Persuading, Inducing Action 
Informing - Telling customers about their products, services, and terms of sale 
Persuading - convincing customers to choose certain products and brands, shop in particular 
stores, go to certain websites, attend certain events, and other specific behaviors 
Inducing Action - getting customers to make a purchase or action that is far more immediate than 
delayed in nature 
Marketing Communications - represents the collection...
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Saylor - Principles of Marketing Exam Questios with 100% Correct Answers
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Saylor - Principles of Marketing Exam 
Questios with 100% Correct Answers 
When designing a marketing plan, companies should start with which of the following? 
a. 
Research 
b. 
Customers 
c. 
Profit goals 
d. 
Product - answerCustomers 
Advertising, public relations, personal selling, and direct marketing are examples of which 
aspect of the marketing mix? 
a. 
Place 
b. 
Price 
c. 
Product 
d. 
Promotion - answerPromotion 
Which of the following is bringing offerings to the consumer in a way ...
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CSUF MKTG 351 Final Exam Review 2023 with 100% correct answers
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Promotional Mix - correct answer -1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...
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RMG 452 FINAL EXAM WEEK 1-12 QUESTIONS WITH 100 % CORRECT ANSWERS | VERIFIED
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VM - Answer-establishes and maintains stores image in the customers mind 
VM is a part of what - Answer-promotional mix: advertising,marketing , events, personal selling 
VM includes - Answer-window/interior display, signage, store layout, presentation , lighting 
what are three basic elements of communication - Answer-1- sender 
2-message 
3- receiver 
Atmospherics is ... - Answer-the elements (such as lighting,sound and aromas) 
Atmospherics appeal to what - Answer-they appeal to ou 5 senses a...
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DECA Marketing Performance Indicators 2024 exam study guide questions and answers(100% accurate)
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Explain the concept of market and market identification. 
A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, inc...
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Marketing Ch. 15 Concept Quiz Latest Update Graded A+
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Marketing Ch. 15 Concept Quiz Latest 
 
Update Graded A+ 
 
A plan for the optimal use of the elements of promotion is a _______. promotional strategy 
 
The two general forms of marketing communication are __________ and __________ 
interpersonal communication ; mass communication 
 
A company runs an ad on social media. This is an example of which type of communication? 
Mass communication 
 
A consumer listening to radio advertisement is an example of which component of the 
communications pr...
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MKTG 330 CSULB Moisio Exam 1 correctly answered graded A+ 2024/2025
- Exam (elaborations) • 12 pages • 2024
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MKTG 330 CSULB Moisio Exam 1Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action - correct answer getting customers to make a purchase or action that is far...
-
Saylor - Principles of Marketing Exam Questios with 100% Correct Answers
- Exam (elaborations) • 40 pages • 2024
- Available in package deal
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Saylor - Principles of Marketing Exam 
Questios with 100% Correct Answers 
When designing a marketing plan, companies should start with which of the following? 
a. 
Research 
b. 
Customers 
c. 
Profit goals 
d. 
Product - answerCustomers 
Advertising, public relations, personal selling, and direct marketing are examples of which 
aspect of the marketing mix? 
a. 
Place 
b. 
Price 
c. 
Product 
d. 
Promotion - answerPromotion 
Which of the following is bringing offerings to the consumer in a way ...
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2023
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Available in package deal
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
-
MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024
- Exam (elaborations) • 12 pages • 2024
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MKTG 330 CSULB Moisio Exam 1 Question and answers 100% correct 2024 MKTG 330 CSULB Moisio Exam 1 
 
 
Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action 
 
Informing - correct answer Telling customers about their products, services, and terms of sale 
 
Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors 
 
Inducing Action -...
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