Psychology of advertising - Study guides, Class notes & Summaries

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) -Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- making units (over time). Consumer Behavior involved goods, services, activities, experiences, people, and ideas. -Offering (pg.3) - answerA product, service, activity, experience, or idea offered by a marketing organization t...

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) -Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- making units (over time). Consumer Behavior involved goods, services, activities, experiences, people, and ideas. -Offering (pg.3) - answerA product, service, activity, experience, or idea offered by a marketing organization t...

WHAT IS MEMORY (pg.100) - -Consumer Memory (pg.100) - The persistence over time, via the storage and retrieval of information, either consciously or unconsciously. -Retrieval (pg.100) - Is the process of remembering or accessing what was previously stored in memory. -Sensory Memory (pg.100) - Input from the five senses stored temporarily in memory. -Information is stored automatically and retained only briefly (a quarter of a second to several seconds) in sensory memory. ~Echoic Memory:...

Psychology of Advertising Exam Questions With Verified Answers Advertising - answerany form of paid communication by an identified sponsor, aimed to inform and/or persuade target audiences about an organization, product, service or idea paid placed consumer-based goal oriented long term focused proactive, not reactive integrated into the organization research & feedback can inform strategy channels needs & reshapes them into wants facilitates competition between companies way to co...

What is advertising? - Marketing messages in paid media - paid - non-personal communication - by an identified sponsor - using media - to inform/persuade/influence the target audience Can ads "create" consumer needs? - Not necessarily; ads channel needs by reshaping them into wants for specific products/services that manufacturers can and promise to supply. Functions of advertising - 1. Facilitating competition (for consumer attention, preference/choice, and financial resources) 2. F...

Advertising - Any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service or idea. Brand - The label with which to desinate an individual product and differentiate it from competitions. Unique Selling Proposition (USP) - A summary statement used to meaninguflly differentiate the brand from the competition- key challenge for pofessional advertisers. Functions of Advertising - -Competition among firms: compe...

Psychology of Advertising All Verified Questions with Complete Solution

Psychology of Advertising Exam Questions And Answers ( Verified And Updated ) Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition ultimately hurts advertising effectiveness because every subsequent exposure enables the generation of ever more negative consumer responses, such as scepticism and irritation. Accessibility - answerRefers to the speed and ease with which information is retrieved from memory Adjustment function of attitudes - answerAttitudes help us...

The Psychology of Advertising Exam Questions With Verified Answers Functions of advertising - answerTo inform: to provide useful information about a product or service. To persuade and change the response of the recipient: to make the offer attractive to the consumer Two forms of Persuasion - answerIncreasing attractiveness of offer: increase approach motivation. Reducing reluctance of consumer: reduce avoidance motivation. Informational or argument based appeal - answerPresent facts abo...