Rise of analytics - Study guides, Class notes & Summaries

An emergent tactic in marketing to help identify customers based on where they live and their customer profile (many times through loyalty program purchases) allows companies to target ads and promotions to its "best customers". Which of the following approaches does this align with? A. Geodemographic profiling B. Psychographic profiling C. Demographic profiling D. Lifestyle profiling - Answer-A During the environmental scanning process that an organization goes through to decide on ope...

When a firm considers external factors during a SWOT analysis, which of the following factors would they consider? A. The political and economic landscape B. Personnel at company headquarters C. Production failures at their overseas subsidiary D. The makeup of the firm's board of directors - Answer-A. The political and economic landscape Which of the following is a disadvantage of using social media for marketing? A. It is impersonal. B. It primarily provides static content. C. It does...

Amanda is measuring the temperature. She looks at the thermometer and sees that it is somewhere between 65 and 66 degrees Fahrenheit. She is okay with the temperature in between two integers because she knows temperature is not ________ data, but temperature is _________ data.  a) Nominal, Ordinal  b) Nominal, Discrete  c) Continuous, Discrete  d) Discrete, Continuous Feedback: The correct answer is D. Temperature is not a measure that comes in increments (discrete) but is co...

RECA Commercial Unit 2 Questions and Answers Graded A+ Commercial real estate assets have a number of attributes that make them unique relative to other types of investments. These attributes include the following: (x10) 1. They involve land 2.Transaction time frames are long 3. Transaction costs are high 4. they are expensive 5. They are long lasting 6. Highly regulated 7. have a long production cycle 8. are management intensive 9. are heterogeneous 10. Involve measuring return ...

MIS 301 Midterm 1 Question and answer rated A+ 2024 T/F: The rise of open source software has lowered computing costs for startup and blue-chip companies worldwide - correct answer true T/F: Data analytics and business intelligence are driving discovery and innovation - correct answer true T/F: Facebook was founded by Sergey Brin - correct answer false T/F: Many of the careers in marketing are highly tech-centric - correct answer true T/F: Firms are increasingly shifting sp...

Marketing Research, 8e (Burns/Bush) Chapter 3 The Marketing Research Process & Defining the Problem and Research Objectives 1) The marketing research process contains multiple steps. The first step of the process is: A) Establishing the need for marketing research. B) Defining the problem. C) Establishing the research objectives. D) Determining methods of accessing data. Answer: A LO: 3:1: The steps of the marketing research process Diff: Moderate Classification: Application ...

Commercial real estate assets have a number of attributes that make them unique relative to other types of investments. These attributes include the following: (x10) correct answers 1. They involve land 2.Transaction time frames are long 3. Transaction costs are high 4. they are expensive 5. They are long lasting 6. Highly regulated 7. have a long production cycle 8. are management intensive 9. are heterogeneous 10. Involve measuring return on investment 1. Long-lasting, Durable ...

OPM Exam 1 Study Guide Questions & Answers 2024/2025 Industry 4.0 and what it means? - ANSWERSCyber physical systems, systems and human integration Industry 4.0 is the next phase in the digitization of the manufacturing sector, driven by four disruptions? - ANSWERS1) the astonishing rise in data volumes, computational power, and connectivity, especially new low-power wide-area networks 2) the emergence of analytics and business-intelligence capabilities. 3) new forms of human-machine i...

MFT EXAM QUESTIONS CORRECTLY ANSWERED. In North America and Asia, Bauer's products are used by managers as personal productivity tools. Because there are different mobile phone standards in these regions, Bauer has to revise the cellular communication components of these products. In North America and Asia, which of the following strategies is Bauer using? - CORRECT ANSWER product adaptation; promotion extension To achieve its profit objectives, Bauer must price its premium business mod...

RECA Commercial Unit2 Exam Questions and Answers 2024 Commercial real estate assets have a number of attributes that make them unique relative to other types of investments. These attributes include the following: (x10) -Answer-1. They involve land 2.Transaction time frames are long 3. Transaction costs are high 4. they are expensive 5. They are long lasting 6. Highly regulated 7. have a long production cycle 8. are management intensive 9. are heterogeneous 10. Involve measuring retur...