Semiotics - Study guides, Class notes & Summaries
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COM3703(portfolio) 20/05/2024
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The due date and the unique number for this assignment will be made available on the 
landing page of the myModules site for COM3703. 
Contribution towards final mark: 30% 
IMPORTANT 
To complete Assignment 01, you need to study the following: 
In the prescribed book 
Chapter 2: Communication and media semiotics 
Chapter 4: Media and visual literacy 
Chapter 6: Textual analysis: narrative and argument 
Chapter 11: Field research in media studies 
In the study guide 
Study unit 2: Communication a...
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TFM 310 Final Exam Questions & Answers 2024/2025
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TFM 310 Final Exam Questions & Answers 2024/2025 
 
 
Semiotics - ANSWERSThe study of signs and signification 
 
The gaze - ANSWERSrefers to the exchange of looks that takes place in cinema 
 
ideology - ANSWERSis the system of ideas that makes sense of society. Controlled by the 'ruling power'. 
 
hegemony - ANSWERSdominating influence or authority of one group over another; dominant ideology, also it is an underlying consensus of ideology that serves the dominant groups in society 
 
genre -...
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MCS005 UCR Final Exam Study Guide
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MCS005 UCR Final Exam Study Guide 
 
What is critical analysis? What is its purpose? - Analysis means to break down and study the 
parts. The purpose for writing a critique is to evaluate somebody's work (a book, an essay, a 
movie, a painting...) in order to increase the reader's understanding of it. A critical analysis is 
subjective writing because it expresses the writer's opinion or evaluation of a text. 
 
What kinds of things does critical analysis pay attention to? - 
- Identify the ...
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CMN 232 Midterm questions well answered graded A+
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CMN 232 MidtermMartin and Nakayama - correct answer MP: people understand interactions in different contexts. 
KC: people link short term events to long term processes 
EX: "he did that because of racism" 
Imp ICC?: people in interactions may not share interpretations and assumptions 
Contributions / Critiques? ** 
 
Piller - correct answer MP: imagined communities 
KC: "static" views of culture 
EX: 
Imp ICC? takes issue with essentialism of culture and reification of national / ethnic i...
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VISUAL COM 1001 Milestone test virtual communication
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Milestone test virtual communication 
Which term is paired correctly with its definition? 
 
Chiaroscuro 
The subtle use of gradation to create dramatic value 
 
Gradient 
The ratio of light to dark in an image 
 
Value 
The level of color saturation in an image 
RATIONALE 
The correct answer is "Chiaroscuro: the subtle use of gradation to create 
dramatic value." In visual design, chiaroscuro is the use of gradations in value to create 
a sense of volume and form while achieving stro...
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Visual Communication unit 1 Exam Questions and Answers| 100% Solved| 2024 Update
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Visual Communication unit 1 Exam 
Questions and Answers| 100% Solved| 
2024 Update 
Aldous Huxley writer and experimental scientist whose credo was " the more you see the 
more you know." 
Alfred Hitchcock English film director noted for his suspenseful movies. Hitchcock often 
used montage for intensify the suspense and horror in his work 
asymmetrical balance when elements of different size and shape may be distributed unevenly 
with a de-centered axis 
balance a design principle that p...
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OCR 2023 GCE Media Studies H409/01: Media messages A Level Question Paper & Mark Scheme (Merged)
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Source B – Daily Express Facebook feed, 3 June 2021 
Turn over for Question 1 
4 
© OCR 2023 H409/01 Jun23 
1 Analyse the media language used in Source A and Source B in relation to political contexts. 
Apply Barthes’ theory of semiotics in your answer. [10] 
2* Source A and Source B cover the same news event from two different online news sources. 
How far do the responses to and interpretations of the media representations used in the sources 
reflect social, cultural and historical circu...
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SPC1017 Exam Study Questions Solved 100% Correct
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Assumptions - Answer relfects culture and the philosphy of the users of the lang 
Not every form of comm has them but every lang does 
Symbolic and arbitrary - Answer the users decide on meaning. Saussure- 
semiotics-meaning from symbols. Signifier- symbols-dog. Signified-concept- 
(picture of dog). Referent - object.
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FMS 200 EXAM 2 Arizona State University Question and answers rated A+
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FMS 200 EXAM 2 Arizona State University Question and answers rated A+Semiotics - correct answer - the study of signs, symbols and their use or interpretation 
- the relationship between a word and what it represents is arbitrary and relative (not fixed). Language is a symbolic system 
- meanings change according to contexts and rules of language 
 
Icons vs. Symbols in contemporary culture - correct answer - Icons: more or less representative 
- Symbols: arbitrary relation to meaning 
 
Rola...
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Visual Communication - Final Test
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Visual Communication - Final Test 
Which of the following is NOT one of the steps in the story development process? 
•	 
Creating the prototype 
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Storyboarding the script 
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Writing the script 
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Producing the script 
CONCEPT 
Storytelling 
2 
What is one reason why propaganda is influential? 
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It is created by the most talented designers. 
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It uses a poster format. 
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It takes perspectives from all sides into account. 
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It often presents only one side o...
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