Ucla comm 10 final stuvia Study guides, Class notes & Summaries

Primary vs. Secondary Media - ANSWERSomething you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Content function - ANSWERA function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - ANSWERA function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - ANS...

20th Century - ANSWERGreatest boom Invention of digital medias (wake up to clock radio, watch netflix etc.) "massiest of mass media is TV" Mass Media distinction: Content - ANSWERSpecific info you need/ want (The "vote guide" in a newspaper, The weather determines how you'll dress in a day) Mass Media distinction: Medium - ANSWERSomething tied to the general nature of the medium, or conditions of its use. (Movie theater provides the function of a date no matter the content of the mo...

5 Storage Related Issues - ANSWER(CLARP) Capacity, Longevity, Accessibility, Reproducibility, Portability C (CLARP) - ANSWER(Storage Related Issues) Capacity: how MUCH can be stored (i.e. books can hold much more info than cave paintings) MINIATURIZATION of content has aided capacity & portability (i.e. USB can hold a lot of info in a small amount of space) L (CLARP) - ANSWER(Storage Related Issues) Longevity: how LONG it'll last (i.e. cave paintings/Egyptian hieroglyphics have lasted a l...

content function - ANSWERfunction of the media is tied to the content of what you are watching ex: weather channel influences what we wear to school that day medium function - ANSWERrelated to the use of the media ex: mating function: movies provide a place for people to get to know each other but the content is unimportant manifest - ANSWERobvious, intended functions ex: listening to news to become informed latent - ANSWERsubconscious functions ex: watching the news to avoid your r...

traditional tabloid advocacy entertainment - ANSWEREntman's four categories of journalism standards accuracy balance holding government accountable advertising - ANSWERways to distinguish categories standards - ANSWERrelying on people with basis to be believed accuracy - ANSWERno mistakes balance - ANSWERequivalent treatment to contending sides of dispute holding government accountable - ANSWERdem watchdog separation of news from editorial advertising - ANSWERdegree to...