Ultimate consumers - Study guides, Class notes & Summaries

Channel Systems : Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries : 1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers : Retailing includes all activities directly related to the sale of goods and services to the ultimate consumer for personal non-business use ...

MKTG 3104 EXAM #3 Qs&As 2024 Marketing Channel - ANS-Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Middleman - ANS-Any intermediary between the manufacturer and end-user markets Agent or Broker - ANS-Any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - ANS-Any intermediary who sells to other intermediaries, usually to retailers; term usually applies to consu...

Retailer correct answers An organization that purchases products for the purpose of reselling them to ultimate consumers Multichannel retailing correct answers - Employing multiple distribution channels that complement their brick-and-mortar stores with websites, catalogs, and apps where consumers can research products, read other buyers' reviews, and make actual purchases - Many retailers see significant growth potential in international markets Supermarket correct answers Large, self-s...

market - Answer-people with both the desire and the ability to buy a specific offering target market - Answer-one or more specific groups of potential consumers towards toward which an organization marketing program marketing mix - Answer-the controllable factors-promotion, price, product, and place-that can be used by the marketing manager to solve a marketing problem customer value - Answer-the unique combination of benefits received by targeted convenience, on-time delivery, and both be...

BA 303 Exam 3 Channel Systems - CORRECT ANSWER-Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - CORRECT ANSWER-1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - CORRECT ANSWER-Retailing includes all activities directly related to the sale of goods and services to ...

CIPS l4m8 Exam Questions And Answers S in STEEPLED - ANS Socio Cultural T in STEEPLED - ANS Technological 3 Es in STEEPLED - ANS Economic Environmental Ethical P in STEEPLED - ANS Political L in STEEPLED - ANS Legal D In STEEPLED - ANS Demographic factors The STEEPLED analysis - ANS Popular tool for analysing the macro environment 5 forces model - ANS Threat from new entrants Threat from substitutes Buyers bargaining power Suppliers...

AICE Environmental Management Ultimate Review 2022 Exam Questions With 100% Correct Answers Name the oceans of the world. - answerAtlantic, Pacific, Indian, Arctic, Southern Name the continents - answerAfrica, Antarctica, Asia, Australia, Europe, North America, South America Where is the Atlantic Ocean? - answerEast coast of US Where is the Pacific Ocean located? - answerLeft of South America Where is the Indian Ocean? - answerSouth India Where is the Southern Ocean? - answerAbove Antar...

Public Relations - Defined by Academics correct answers the planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two-way communication concerned with relations with numerous publics, that like consumers, affect organizational survival and growth the use of communication to manage the relationship between an organization and its stakeholders. PR - Defined by Practitioners correct answers The Public Relations Society of...

AICE Environmental Management Ultimate Review 2022 Exam Questions With 100% Correct Answers Name the oceans of the world. - answerAtlantic, Pacific, Indian, Arctic, Southern Name the continents - answerAfrica, Antarctica, Asia, Australia, Europe, North America, South America Where is the Atlantic Ocean? - answerEast coast of US Where is the Pacific Ocean located? - answerLeft of South America Where is the Indian Ocean? - answerSouth India Where is the Southern Ocean? - answerAbove Antar...

MGT 103 Exam Review Questions and answers, graded A+/ verified. Marketing channel - --consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users -marketing channels make possible the flow of products and services from a producer, through intermediaries, to a buyer Intermediaries and the important functions they serve - --intermediaries make possible the flow of products from producers to ulti...