Wgu d077 stuvia Study guides, Class notes & Summaries

The role of marketing in a firm's business strategy. - ANSWERSThe role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process - ANSWERSProspecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: - ANSWERSLow sales, Little or no profit, Often little to no competit...