Adv 318j wilcox exam 2 Study guides, Class notes & Summaries

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising...

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. - Answer - false What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? - Answer -company culture What was the book used as a guideline for words, terms and writing rules...

ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ (T/F) Advertising is a product of modern times and modern media - Answer -True Advertising came into being because of these four major factors: - Answer -1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising - Answer -TrueThe Industrial Revolution ...

product placement correct answerspractice of placing any branded product into content and execution of an established entertainment vehicle Placement combined with well-timed PR campaign can yield synergy Gain most when consumers are engaged enough to make it part of regular conversation product placement on tv correct answersvery normal, in tv shows and soap operas, reality shows ex: Randy having Coke on American Idol or contestants getting Pringles on Survivor product placement in mov...

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...

ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Hastings - Answer -the birthplace of Kool-Aid audience segmentation - Answer --the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments - Answer --single women in home buyers market -Spanish speaking consumers in web market growing product categories - Answer --tablets -green products -w...

The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. correct answersfalse What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? correct answerscompany culture What was the book used as a guideline for words, terms and writing rules that southwest Airline employees must use for corresponding in internal and external commun...

ADV 318J Exam 2 (Wilcox) Question with 100% Accuracy