Analytical crm - Study guides, Class notes & Summaries

CIB 4203 - Chapter 4 exam questions with verified answers *______ rely on customer-related data* A. Strategic CRM only B. All forms of CRM - ANSWERS All forms of *______ CRM focuses on keeping profitable customers.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Strategic *______ CRM focuses on processes automation.* A. Strategic B. Operational C. Analytical D. Collaborative - ANSWERS Operational *______ CRM applies data mining for tactical and strateg...

CIB 4203 - Chapter 1 exam questions with correct answers 2024 *______ is about creating sustainable connections between an organization and its customers.* A. ARM B. BRM C. CRM D. DRM - ANSWERS CRM *CRM evolved in the late ______ as a way to redefine customer and company relations, mostly with the help of computerized measurement tools.* A. 1980's B. 1990's C. 2000's D. 2010's - ANSWERS 1990's *Organizations that implement CRM programs do so because the impact to their bo...

MISY 5380 - CRM - Ch. 1 Introduction to Customer Relationship Management Customer Relationship Management (CRM) - correct answer enables an organization to better manage relationships with suppliers, distributors, dealers, etc. Reasons CRM is a difficult business practice to define - correct answer ► It can apply to different levels of customers. ► Some of the key components of CRM shift when considering business-to-business (B2B) versus business-to-consumer (B2C) relationships. ► ...

MISY 5380 - CRM - Ch. 2 The History and Development of CRMRelationship Marketing - correct answer ► focuses on maintaining a continuous relationship with customers and building long-term bonds ► long-term bonds teach companies more about the customer's needs ► knowledge of a customer's needs allows companies to provide personalized and one-on-one service Forces driving marketers to focus on customer relationships - correct answer ► technological advances in IT enabling companies...

ISC 245 Final Exam Questions and Complete Rationales Enterprise software - ANS: Set of integrated modules for applications such as sales and distribution, financial accounting, investment management, materials management, production planning, plant maintenance, and human resources that allow data to be used by multiple functions and business processes. cross-selling - ANS: Marketing complementary products to customers. supply chain - ANS: Network of organizations and business processe...

CRM, Big Data, Marketing Analytics Exam Questions And Answers (Verified And Updated) customer relationship management (CRM) - answera comprehensive business model for increasing revenues and profits by focusing on customers customer satisfaction - answerThe level of liking an individual harbors for an offering. customer loyalty - answerA customer's commitment to a company and its products and brands for the long run. customer lifetime value (CLV) - answeran important metric in CRM that ...

MKT-520 Chapter 5 Exam Questions And Answers (Verified And Updated) is a comprehensive business model for increasing revenues and profits by focusing on customers. - answercustomer relationship management (CRM) What are three objectives of CRM? - answercustomer retention customer acquisition customer profitability Customer _______ means the level of liking an individual harbors for an offering. - answersatisfaction Customer ______ refers to the degree to which an individual will resist ...

Big Data Exam 1 Questions With Verified Answers What is Big Data? - answer-A collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications (Hadoop) -A buzzword/catch-phrase used to describe a massive volume of both structured and unstructured data How many bytes of data are produced yearly? (IBM) - answer2.5 Quintillion Why is Big Data important? (MT/IBM Study) - answer-Top-performing ...

CRM, Big Data, Marketing Analytics Exam Questions And Answers (Verified And Updated) customer relationship management (CRM) - answera comprehensive business model for increasing revenues and profits by focusing on customers customer satisfaction - answerThe level of liking an individual harbors for an offering. customer loyalty - answerA customer's commitment to a company and its products and brands for the long run. customer lifetime value (CLV) - answeran important metric in CRM that ...

D077 Module 5 Practice Questions |100% Correct| LATEST!! CRM (customer relationship mgmt) *Ans* combination of policies, processes and strategies that unify customer interaction and provide a mechanisms for tracking customer information leads *Ans* information about a potential customer prospects *Ans* a qualified and interested potential customer CRM functions *Ans* capture internal data, provide business users with customer data, conduct business analysis, deliver tailored marketing m...