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When should you gather information for opportunity/capture qualification? A. During market identification B. During opportunity/capture development C. During proposal response development D. Continuously - A Which is the likely outcome of allowing every opportunity through the bid/no-bid decision? A. Optimum win rate is not realized B. Overall win rate is increased C. Bid resources are best utilized D. Breeds a culture of success - A What are main advantages of an action-based plan in ...

Market Identification -Answer The ongoing activity that defines and qualifies target markets for pursuing business. Opportunity Plan -Answer A documented plan that is developed during the opportunity planning phase to identify actions and strategies to position your customer to be the customer's preferred bidder. Price-to-Win -Answer A process for analyzing competitive and customer data to identify how to package and price a winning offer to a customer. SWOT -Answer The analysis performe...

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APMP Foundation Exam Questions and Verified Solutions During the opportunity planning phase before kick off meeting - Answer -When should the first draft of the executive summary be written? Opportunity/Capture Manager or salesperson who has an established relationship with the customer - Answer -Who is typically responsible for writing the executive summary? The customer's nontechnical, senior-level decisionmakers - Answer -Who should the executive summary be aimed towards? The highest...

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