Bcg matrix - Study guides, Class notes & Summaries

Advertising - paid placement of announcements and persuasive messages to inform, gain liking/interest, and/or stimulate action Affective (Advertising Objective) - gain interest or liking Aptitude - inborn physical or mental potential or natural ability for learning and proficiency (ex: cognitive abilities, IQ, and verbal abilities) Assurance - includes competence, courtesy, credibility, and security Baby Boomers - age 54 - 72 Behavioral (Advertising Objective) - stimulate action Behavior...

Agile - An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory - Holds that Agile is designed to follow a non-linear path more closely ...

D077 Concepts In Marketing, Sales, And Customer Contact Questions And Answers 100% Verified. TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor,...

A correct answers Which is the best question to ask when starting the strategic management process? A) "What is our mission?" B) "How well are we currently doing?" C) "How can we get where we want to be?" D) "Why aren't we doing better?" B correct answers The ability of a firm to consistently outperform its rivals is called ___________. A) vertical integration B) competitive advantage C) strategic intent D) core competency B correct answers General Electric is a complex co...

Agile - ANS An umbrella term used to describe a group of iterative incremental product development principles and methodologies that support the Agile Manifesto Agile Manifesto - ANS A conceptual framework that emphasizes four central values and twelve supplemental principles encompassing an iterative and people orientated approach to product development. (Also called the Manifesto for Agile Software Development.) Agile Theory - ANS Holds that Agile is designed to follow a non-lin...

1. Internal and external analysis is found in: a. BCG Growth-Share Matrix b. MECE c. Balance Scorecard d. ERP and CRM analysis e. SWOT Answer - e 3. One of the barriers to successful emotional intelligence discussed in class was: a. increased amounts and complexity of information b. lack of strategic thinking c. unawareness that emotional intelligence can be measured d. the encoding/decoding approach Answer - a 5. The idea of EI is from: a. two of the answers are corre...

Dasa Devops H3 Questions With Solutions 100% Correct Boston Consultancy Group (BCG) Matrix: stars High business growth rate, high relative position. Hoog marktaandeel, hoge groei, maar veel kosten Boston Consultancy Group (BCG) Matrix: Cash cows Low business growth rate, high relative position. Hoog marktaandeel, lage groei, weinig kosten, verdiend dus Boston Consultancy Group (BCG) Matrix: Dogs Low business growth rate, low relative position. laag marktaandeel, weinig groei. Stoppen?...

Midterm 1 MKTG 300 CSULB Chapter 1 - correct answer Types of Marketing Management Orientations - correct answer Product, Sales, Market, and Societal Marketing. Product Orientation - correct answer focuses on what they can make best, instead of what the customers want. (what can we do) Sales Orientation - correct answer focuses on what the company can sell. Market Orientation - correct answer focuses on not only internal factors(production, sales) but on external factors (what the c...

GMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete SolutionsGMS 723 Final Exam Terms with Complete Solutions Andean Pact - ANSWER-A customs union between Bolivia, Colombia, Peru, and Ecuador Anti-Dumping - ANSWER-Tax charged on an imported product that is priced below normal market prices or below cost ASEAN (Association of Southeast Asian Nations) - ANSWER-A free trade agreement between Indonesia, Thailan...

MGT 103 Midterm Review Demil; Questions and Answers 100% Pass Overall marketing department Correct answer-discover consumer needs through research --> satisfy consumer needs through 4ps marketing program --> create products, services, ideas --> put them out into the market to potential consumers --> gather information about their needs --> redo cycle BCG Matrix differences where do we spend the most money? Correct answer-1. Question Marks (apple watch) Low share- hig...