Buad 332 exam 3 - Study guides, Class notes & Summaries

what are some factors that are changing the face of marketing communications? - Answer- - consumers are differently/better informed and more communications empowered - mass markets have fragmented, leading to a shift away from mass marketing - changes in communications technology have created new media for interacting with targeted consumers what are firms doing as a response to this changing environment? - Answer- - less broadcasting and more narrowcasting - granular audience - smaller ...

All of the following are accurate reasons which draw a company into the international arena, except which one? a.) to combat saturation of domestic markets, firms go overseas. b.) companies pursue international markets for higher profit opportunities. c.) companies go overseas to enlarge their customer database in order to achieve economies of scale. d.) companies do not want to reduce their dependence on any one market so as to reduce risks. e.) all of the above are reasons that companie...

During the _____ step of the selling process, the salesperson tells the "product story" to the buyer, highlighting customer benefits. A. Prospecting B. Presentation C. Qualifying D. Follow-up - Answer B. Presentation You see mcdonalds, subway, jiffy lube, and holiday inn everywhere. these stores are examples of contractual associations, aka: A. factory outlet stores B. wholesale clubs C. corporate chains D. franchises - Answer D. franchises A & are best described as __ that sell p...

Amazon and Expedia are best described as ______ that sell products and services directly to final buyers via the Internet - Answer- E-tailers After determining its advertising objectives, the company's next step in developing an advertising program are _________. - Answer- Set its advertising budget Developing an effective message strategy begins with identifying ______ that can be used as advertising appeals - Answer- Customer benefits For which of the following reasons is Walmart cla...