Buad 332 exam 4 - Study guides, Class notes & Summaries

What is included in a broad definition of marketing? - Answer- Creating customer value, building customer relationships, and engaging customers The first step of the marketing process is to - Answer- understand the marketplace, which includes customer needs and wants. Marketing is the process by which companies ________ and build strong customer relationships in order to ________ - Answer- create value for customers; capture value from customers in return The marketing process involves ...

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension correct answers c. product adaptation which of the following is most lik...