Capsim study guide exam - Study guides, Class notes & Summaries

Capsim study guide to exam

Capsim study guide to exam with 100% correct answer What are the 5 market segments? and what is a market segment? - answer1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - answerthe positioning of a product in the different segments. Where do all 5 segments fall in the map? - answer- Upper left = low segment - Next to low segment on the upper right side = Performance - middle = trad...

1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. veri...

CapSim Exam UNF MAN 4720 Williamson Study Guide with Complete Solutions

1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. veri...

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWER a. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% acc...

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWER a. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% acc...

What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bo...

What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bo...

1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. veri...