Cob 487 Study guides, Class notes & Summaries

COB 487 Final Exam Questions with Correct Answers Greeks reacted negatively to Coca-Cola advertising using Coke bottles as pillars for the Parthenon. This is a form of ________ risk. - Answer-Management Rivalry is intense in nations with conditions of ________ consumer demand, ________ supplier bases, and ________ new entrant potential from related industries. - Answer-strong, strong, high Renault paid 1 billion USD to acquire a 25 percent ownership stake in the Russian automaker Avt...

The Strategic Management Process correct answers 1) mission 2) objectives 3) external analysis/internal analysis 4) strategic choice 4a) Business level strategy = how to position a business in the market 4b) corporate level strategy = which businesses to enter 5) strategy implementation 6) competitive advantage Business Level Strategies correct answers Two Generic Business Level Strategies Cost Leadership = • generate economic value by having lower costs than competitors Produ...

What is a normative argument? - It is about what ought to be done according to a someone's value position. Stakeholders interests are... - Joint Who are typically considered primary stakeholders? - Employees, customers, suppliers, communities, and shareholders. Who originally developed stakeholder theory? - Ed Freeman According to stakeholder theory, how can trade-offs be resolved? - By leveraging imagination/creativity. What is an instrumental view on stakeholder theory? - Belie...

Strategy analysis is the starting point of the strategic management process and consists of the - analysis of the relevant internal and external environmental factors only. - analysis only of the vision, mission, and objectives of the firm. - analysis of relevant competitors only. - matching of vision, mission, and objectives with the relevant internal and external environmental factors. correct answers matching of vision, mission, and objectives with the relevant internal and external envi...

Strategic Alliance correct answers Any cooperative efforts between two or more independent organizations to develop, manufacture, or sell products or services Motivation for Alliances correct answers 1) Create economic value 2) An alliance is an organizational form of exchange 3) Implication 4) Suppliers 5) Open up new markets 6) Training: Access to valuable training and tools Create economic value correct answers - Accessing complementary resources and capabilities - Leveraging exis...

COB 487 Exam 1: Review Questions and answers, graded A+ What is Strategic Management? - -examines how actions and events involving top executives, firms, and industries influence a firm's success or failure. - mastering strategy is therefore part art and part science Defining Strategy: The Five Ps described by Henry Mintzberg - -It can be viewed as a: - plan - ploy - position - pattern - perspective Plan - -a carefully crafted set of steps that a firm intends to follow in order to ...

Environmental Scanning correct answers the monitoring, evaluation and dissemination of information relevant to the organizational development of strategy Natural Environment correct answers includes physical resources, wildlife, and climate that are an inherent part of existence on Earth Societal Environment correct answers mankind's social system that includes general forces that do not directly touch on the short-run activities of the organization but that can influence its long-term de...

strategy implementation correct answers the sum total of all activities and choices required for the execution of a strategic plan The who correct answers People going to carry out the strategic plan The what correct answers action that has to be done to align company operations in the intended direction The how correct answers The way everyone is going to work together to do what is needed Strategy Implementation Problems correct answers 1.Took more time than planned 2.Unanticipa...

To build a strong human capital in a today's knowledge economy, its important to... correct answers attract, develop, and retain employees _____________ relationships are where one member is central to the communication flows in a group, and ___________ relationships are where one person brings together groups that would have otherwise been unconnected. correct answers closure; bridging Dynamic capabilities include all of the following except... correct answers becoming more efficient in ...

what was the attitude of Marcus Pinkus, the founder and CEO of Zynga to creativity correct answers he didn't appreciate any innovative ideas and instead asked his team just to copy what their competitors did what business level strategy did Zynga use correct answers got stuck in the middle to build strong human capital in a today's knowledge economy its important to correct answers attract, develop, and retain employees _________ relationships are where one member is central to the co...