Consumer motives - Study guides, Class notes & Summaries

Professional Selling Test 1 (2023/2024) Rated A customer strategy carefully conceived plan to maximize customer responsiveness. - a dimension in this strategy is to achieve a better understanding of the customer's buying needs and motives. consumer buyer behavior buying behavior of individuals and households who buy goods and services for personal consumption. types of consumer buying situations habitual, variety-seeking, complex buying business organization buyer behavior:B2B the organizati...

The goal of global marketing is to: - ANSWER-Give the firm a competitive marketing advantage, communication about the products and services, and exchanging them internationally. Global marketing is a ______ response to the intertwined nature of business opportunities. - ANSWER-Proactive. Motives for International/Global Marketing Strategies: - ANSWER--demand oriented. -supply/cost oriented. -follow the customer. -follow the competitor. -financial resources. Demand Oriented Motive Ch...

Never buy something you do not fully understand. - true The purpose of advertising is to: a) Tease the consumer b) Inform the consumer c) Persuade the consumer d) All of the above - d) all of the above Which of the following should you consider when making a significant purchase? a) Your buying motives b) If you can't pay with cash, don't buy it c) The opportunity cost d) All of the above - d) all of the above The process of communicating the value of a product or service to custome...

Consumer Behavior Final Exam - Questions with Verified Answers Allison Chewie felt she was always pressed for time; she was feeling ________. A) time pressure B) time poverty C) psychological time D) social time Which dimension of psychological time includes the categorization of "time for me"? A) Temporal orientation dimension B) Planning orientation dimension C) Social dimension D) Polychromic dimension A ________ orientation dimension distinguishes between people who prefer to do one thin...

MIE 201 Test 4 marketing - correct answer a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas exchange - correct answer the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) functions of marketing - correct answer buying, selling, transporting, storing, grading, financing, marketing research, and risk taking value - correct answer a customer's...

NLN PAX Vocabulary Questions And Answers Graded A+. Petty - correct answer. unimportant Consecutive - correct answer. following in order Obsolete - correct answer. out of date, no longer in use Callous - correct answer. unfeeling, insensitive Explicit - correct answer. definite, clearly stated Implied - correct answer. to express indirectly; hint; suggest Partisan - correct answer. a strong supporter of a party, cause, or...

Population Health correct answers the health outcomes of a group of individuals, including the distribution of such outcomes within the group medical model correct answers the concept that diseases have physical causes that can be diagnosed, treated, and, in most cases, cured. When applied to psychological disorders, the medical model assumes that these mental illnesses can be diagnosed on the basis of their symptoms and cured through therapy, which may include treatment in a psychiatric hosp...

Never buy something you do not fully understand. - true The purpose of advertising is to: a) Tease the consumer b) Inform the consumer c) Persuade the consumer d) All of the above - d) all of the above Which of the following should you consider when making a significant purchase? a) Your buying motives b) If you can't pay with cash, don't buy it c) The opportunity cost d) All of the above - d) all of the above The process of communicating the value of a product or service to custome...

Marketing Management Verified Solutions Consumer Markets Purchasers and household members who intend to consume or benefit from purchased products and do not buy products to make profits Business Markets Individuals or groups that purchase a specific kind of product for resale, direct use in producing other products or use in general daily operations Market segment Individuals, groups, or organizations with one or more similar characteristics that cause them to have similar product n...

Consumer Decision Process - represents the steps that consumers go through before, during, and after making purchases Need Recognition - The first step in the consumer decision process; can be classified as functional, physiological, or both. Functional - Pertain to the Performance consumers associate with a product/service Psychological needs - pertain to the personal gratification consumers associate with a product or service Information Search - Second step of the buying process, ...