Customer defection - Study guides, Class notes & Summaries

I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...

ECO 550 Final Exam (A Grade), Questions and Answers, All Correct Study Guide, Download to Score A Which of the following is not an assumption of the linear breakeven model: Theoretically, in a long-run cost function: George Webb Restaurant collects on the average $5 per customer at its breakfast & lunch diner. Its variable cost per customer averages $3, and its annual fixed cost is $40,000. If George Webb wants to make a profit of $20,000 per year at the diner, it will have to serve_______...

Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...