Delta airlines training - Study guides, Class notes & Summaries
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Test Bank Auditing & Assurance Services in Australia 7th Edition by Gay, Simnett
- Exam (elaborations) • 43 pages • 2021
-
- $14.49
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Chapter 2 
Analyzing the External Environment of the Firm: Creating Competitive Advantages		2-2 
	 
Enhancing Awareness of the External Environment		2-3 
	 
The Role of Scanning, Monitoring, Competitive Intelligence, 
and Forecasting		2-4 
SWOT Analysis		2-8 
	 
The General Environment		2-9 
	 
The Demographic Segment		2-9 
The Sociocultural Segment		2-10 
The Political/Legal Segment		2-11 
The Technological Segment		2-12 
The Economic Segment		2-13 
The Global Segment		2-13 
Relationships among...
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