Direct product extension - Study guides, Class notes & Summaries

MAC3703 Assignment 2 (COMPLETE ANSWERS) Semester 2 2023 () - DUE 19 September 2023.Detailed working, solutions, memo, notes & explanations.................. QUESTION 1 (30 MARKS) Mrs Sindy Lula has been in the financial Services Sector for more than 20 years and is considering a career shift. At present, she is a credit provider (mashonisa) where she owns and runs the money lending business throughout the Eastern Cape under the name BZN Agri-Retailers (PTY) LTD. Having been in this business for ...

After a company decides to go global what is there very next decision? - Answer-the next decision should be what is our level of involvement going to be? Customization - Answer-context of international marketing to a country-tailored product strategy which focuses on cross-border differences in the needs and wants of target customers, appropriately changing products in order for them to match local market conditions. International Levels of Involvement - Answer-Exporting Contractual Agreem...

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

Product definition - Answer-"every want satisfying attribute consumer receives in the exchange." Product is more than just an ingredient; more involved than just the physical aspects of product. What are the 3 Circles / Aspects of a Product - Answer-1. Core Benefit 2. Tangible Product 3. Augmented Product Core Benefit - Answer-- Why you are buying the product - Core aspect is inner circle - Ex: Tylenol to relieve headaches and pain - Hershey gives you energy and a boast + relieves hung...

1. The transfer of heat by the movement of air or liquid best defines: A. Conduction B. Radiation C. Convection D. Direct flame contact C Heat transfer that takes place in the form of electromagnetic waves is known as: A. Convection B. Radiation C. Conduction D. Direct flame contact B By which of the following methods can heat travel throughout a burning building? A. Conduction, radiation and convection B. Extension, conduction, and exposure C. Convection, extension, and e...

Investment Cost of Marketing Entry Strategies correct answers Exporting Licensing Contract Manufacturing Joint Venture Equity Stake or Acquistion Licensing correct answers A contractual arrangement whereby one company (the licensor) makes a legally protected asset available to another company (the licensee) in exchange for royalties, license fees, or some other form of compensation. Contract manufacturing correct answers limited commitment of financial and managerial resources and quic...

Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its product A. communication adaptation B. product pioneering C. product adaptation D. product invention E. straight product extension - Answer-c. product adaptation which of the following is most likely true ab...

CMKG CPCM study guide exam GradedA 2024 A. Market shares. Through a compilation of banners in the data. - CORRECT ANSWER-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. T...

CMKG CPCM Mini Exams Questions and Answers D. Cannibalization -Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) -Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into t...

CMKG CPCM Practice Exams 2024 A. Market shares. Through a compilation of banners in the data. -Answer-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional an...